On Friday, I found a nice winning campaign that produced $50 in profit (100% ROI) over the weekend for me:
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In this quick case study, I want to show you how I found the offer
and why I thought it would be a winner
You likely already know, but if not, I love Monetizer
. I am a huge fan of their platform for a few reasons, but the biggest is probably the most important: their offers convert
There are downsides to Monetizer. The offers go up and down often. The smart fallback will sometimes rotate offers you would rather it didn't. However, Monetizer is constantly working to improve their platform and below I'll explain my process for trying to make sure the offers I want getting traffic are the ones getting traffic
One big benefit to using Monetizer besides that their offers convert is that they have a ton of realtime data available for you. This is their Monetizer Insights
and it's the best tool you can use to find good performing offers to test.
Monetizer lists the top performing offers in their Marketplace
, but I prefer to use the Insights section and specifically the Inspire
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Here is a screenshot of how I find winning segments of traffic to test (and how I found the winner on Friday).
Since I like to run Android traffic on PropellerAds
pops, I filter for mainstream landing pages (offers) for Android and Monetizer gives me a big list of the top performing carriers. I click on eCPM
and Monetizer gives me the average cCPM (RPM) for the countries/carriers.
The top few are outliers because there's not enough clicks to have any statistic significance, but as you go down, you will find some more promising looking segments. For example, ES MOVISTAR
and OM OMANTEL
both look nice (I am already running both). OM OMANTEL
is the segment I found on Friday. The offer I ran is now actually one of the top 25 in the Marketplace, but it wasn't then
HOW TO FIND THE OFFERS IN THE MARKETPLACE
Finding the offers to test is pretty simple. Click on Smartlink Offers
in the Marketplace and then filter by Country (OM = Oman) and Vertical (Mainstream Mobile = #mainstream Android).
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Monetizer will return their top offers for you. Look for the offer that allows the 3G traffic from the carrier listed in Inspire.
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I recommend selecting the Smart Fallback
. However, you can setup your Monetizer link so that it focuses on specific offers. By default, when you click Get Link
to create a link for an offer using the form shown above, Monetizer will focus on that particular offer and then the Smart Fallback is used for visitors that don't fall within the criteria for that offer (for example, WiFi traffic or traffic from a different carrier).
You can see a breakdown of what offers your traffic is being sent to in your Leagues by clicking on the Chart:
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Click on Offer
and then Leads
to see a breakdown of what offers are performing best (and generating leads) for you:
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was a nice bonus on this offer. I had not chosen to use the Push Optimised Lander and the main offer was already profitable so PushRevShare is just a nice bonus from Monetizer
Let's say I wanted to add that 3rd offer on the list with 3 conversion to my rotation so it gets more traffic. Under Campaigns
in your Monetizer menu, click on Manage Links
. Click on the Edit
button (first button on the left) next to your Link Name
Scroll down the form until you find Offer Targeting
. When you select offers to target, Monetizer focuses on those and sends them a majority of your traffic. Again, it'll only use the Smartlink Fallback when it cannot send traffic to the offers you have chosen.
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If you want to send traffic to specific offers, you need to select the Country
that offer is for first. So, I could not send traffic specifically to #f65766 until I had selected Oman as the country.
Monetizer has a very powerful platform and some really great performing offers. The trick is you have to find them and of course, that's easier if you know where to look
Not every campaign will be a winner, but I have been finding more and more winners from Monetizer when combined with pop traffic from PropellerAds. You might want to give it a shot 👍