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Competitive niches like gambling, betting, dating, finance, and other grayhat verticals have always had high CPCs. Recently, though, the cost of attracting leads through Google Ads has been rising even more, especially in top-tier locations. This increase is due to several factors that make it...
Affiliate marketing has become a cornerstone of digital marketing strategies, offering businesses a low-risk and high-reward model for driving sales and expanding their reach. This performance-based approach enables companies to partner with affiliates who promote their products or services...
As the New Year approaches, we have created a comprehensive guide to help make your 2025 betting campaigns not just successful, but exceptional. This guide delves into the latest creative trends in the betting industry—from impactful visual strategies to the psychological triggers that drive...
As the online casino world grows, choosing the right platform to promote your casino brand is more crucial than ever. ROIAds ad network is one of the lucrative platforms for marketers to reach a broader audience and make their ads more effective. But with so many options out there, which casino...
Advertisers commonly classify countries into Tier 1, Tier 2, and Tier 3 categories based on their economic status and consumer behavior. Tier 1 includes the wealthiest nations with the highest spending power, while Tier 2 and Tier 3 represent regions with more moderate and lower purchasing...
In the online Gambling world attention is everything. With so many options out there, creatives are the way to stand out. They’re not nice to have, they're necessary for a first impression and to get people to look at your brand.
Good advertising in this space is all about visuals and messaging...
In recent years, Peru has emerged as one of the most promising iGaming markets in South America. The local population has a strong passion for gambling, creating excellent opportunities for ad campaigns in this vertical.
According to Statista.com, “Revenue in the Online Gambling market is...
It’s easy tо mistake Telegram for just one оf many communications apps that people use nowadays, but don’t be sо quick tо dismiss it. From a marketer’s perspective, Telegram is the place tо be if you want tо grab your target audience’s attention.
One of the cool things about Telegram is that it...
VPN services are gaining popularity each year, creating a wealth of opportunities for earnings for advertisers. In this article, we’ve gathered key recommendations and strategies for successfully running VPN offers.
What is the function of vpn?
A virtual private network (VPN) hides the data...
Using Google Ads to promote your products or services can be a great way to reach customers, but it also comes with its challenges. One major concern is the risk of having your account suspended due to policy violations. A single mistake can put your advertising efforts in jeopardy, so it's...
You probably think that Telegram is just a run-of-the-mill messaging app, just like WhatsApp or Facebook Messenger. You use it to send messages and funny memes to your friends, and that’s about it. Right?
Well, not exactly. Sure, while it is a messaging app, that’s the least impressive thing...
Affiliate marketing has become a cornerstone of digital marketing strategies, enabling brands to leverage the reach of affiliates to drive sales and increase brand awareness. However, one of the most critical aspects of a successful affiliate program is optimizing partner payouts. Ensuring that...
The mobile value-added services (mVAS) industry is on fire, with projections raising to an incredible $3,156.2 billion by 2032. Ready to grab your slice? This guide will get you prepared! Dive into the world of mobile content offers, combined specifically for affiliate marketers. From offer...
Ah, AI companions, a phrase that would have people rolling their eyes not too long ago seems to be on everyone’s lips nowadays. But the thing is, these companions have been around longer than you might realize - in fact, they existed as early as the 1960s when developers created ELIZA and PARRY...
Artificial intelligence has recently made its way into the world of affiliate marketing. AI tools are now being used to create ad headlines and descriptions, generate images and videos, analyze data, and develop entire advertising funnels. But how does Google react to these AI-generated ad...
Antiviruses are one of the verticals in which ROIads specializes in providing high-quality traffic through push and pop advertising. In a world where digital threats loom over us, the demand for reliable antivirus software is at its peak. If you are an experienced affiliate marketer or just...
Bans on Google Ads accounts are a common occurrence for affiliates working in grayhat verticals. The reason for the ban could be a technical glitch on the side of the advertising platform, or it could be because you broke the rules, intentionally or not, and tried to game the system. Losing...
When it comes to Google Search Ads, a few strategic moves can be the difference between just clicks and actual profits. If you’re looking to boost your ad revenue and reach the right customers, you've come to the right place! Today our Senior Performance Marketing Manager is sharing the top 4...
How to run an Antivirus campaign on push ads? This is a case study by ROIAds, and we will tell you about a media buyer team’s experience.
This team has started an Avira antivirus campaign using the ROIads ad platform. The main goal was to increase sales of the antivirus software during the...
At MGID, we are excited to introduce our new tracking method, designed to enhance precision in campaign management and streamline how you optimize your advertising efforts. In the following sections, we'll explain in more detail what Native Integration can do for you and your strategy.
What is...