Guide When to cut a campaign/ad/geo/zone/offer (using statistics and scary math stuff)...

jimmyvanilla

Grand Guru
Community Leader
If math was never your thing then this post might be a bit difficult to digest at first, but hopefully I’ll be able to keep it simple enough that you won’t drown straight away and can come back after a couple of Red Bulls and try and force these concepts down. I think they’re important to understand in this game, at least to some degree and I spent quite a bit of time early on banging away at this until it made sense and it's really helped a lot.

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It’s going to be unavoidable that this
 
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