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Guide When to cut a campaign/ad/geo/zone/offer (using statistics and scary math stuff)...

jimmyvanilla

Well-known member
Community Leader
If math was never your thing then this post might be a bit difficult to digest at first but hopefully I’ll be able to keep it simple enough that you won’t drown straight away and can come back after a couple of Red Bulls and try and force these concepts down. I think they’re important to understand in this game at least to some degree and I spent quite a bit of time early on...
 
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