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Guide mVAS 101: Ultimate Guide to Mobile Content Offers

What info are you looking for?
Well, since you asked... :)

These placeholder sections were never updated:
SECTION 2: How to Promote mVAS Offers Successfully
SECTION 3: The Best mVAS Follow Alongs and Case Studies

The 'companion' follow along for this guide was never completed - I think this was it?:


Some of the many questions asked in this thread:
  • I'm specifically wondering how to scale traffic when you find a profitable offer.
  • If possible, I would like to learn how to properly test offers and create prelenders.
  • The thing I always find the hardest on mVAS is finding the right traffic source.
  • Sometimes the offers are described so bad or unspecific on the networks, I find it hard to get some good ideas for creatives.
  • The problem I'm having with running mVAS: when using Pop CPA Goal, the duration is very short, the ads only last 3-7 days and then there is no more traffic. Do you run mVAS with SmartCPM or CPM and what is your strategy?
  • Is there anything like fraud when it comes to Mvas since it's a mobile billing niche?
  • I've seen WiFi offers on Mvas, how does it get billed?
  • How do you come up with landing due to too much offers being paused each time ?
  • Does traffic type really matters?
  • My question is how do you find and test good offers when their GEO rates can be expensive ($4-$12 CPM recommended bids) but the payout is not that much?
  • What are the requirements when testing? Do you go for minimum bids? medium bids? And what payouts are you looking for when rates are somewhat high?
  • Or should I not worry about paying expensive rates with low paying offers, so long as conversions are steady & plentiful?
  • Is Smart Goal or SmartCPM a better option for testing multiple offers?
 
@Luke essentially, a good comprehensive FA about mvas (which @Ack has summarize it above)

im currently on losses running mvas, trying to switch vertical to igaming/adult for now using GG (which also mvas? ๐Ÿค”)

A few you might want to look through ๐Ÿ‘
 
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