- Joined
- Oct 15, 2019
- Messages
- 1,382
...
Imagine...
Youāre running a campaign and you think that itās looking good!
Itās converting and itās earning and you reckon you can get it profitable.
Youāve cut any zones with ā2x payout and no conversionsā, but now what?
What should you do about the zones with ā2x payout and 1 conversionā?
And what about the one thatās breaking even with ā5x payout and 5 conversionsā?
Or the one thatās green (but low ROI) with ā9x payout and 10 conversionsā?
Should you keep testing them or cut them?
ā¦
The good news is that thereās no ārightā and āwrongā in this business. I mean, itās not like youāre a cardiothoracic surgeon, so you donāt have to worry about making fatal mistakes. You can test different options and compare the results, then choose what works best.
But if you donāt like guessing, then you could also take a mathematical approach. That way, youāll at least have a āscientificā basis to your strategy. And that might give you more confidence if the guessing game is not your thing!
In fact, even if youāre the type of person who likes to āgo with your gutā in most situations, mathematics (and statistics in
Imagine...
Youāre running a campaign and you think that itās looking good!
Itās converting and itās earning and you reckon you can get it profitable.
Youāve cut any zones with ā2x payout and no conversionsā, but now what?
What should you do about the zones with ā2x payout and 1 conversionā?
And what about the one thatās breaking even with ā5x payout and 5 conversionsā?
Or the one thatās green (but low ROI) with ā9x payout and 10 conversionsā?
Should you keep testing them or cut them?
ā¦
The good news is that thereās no ārightā and āwrongā in this business. I mean, itās not like youāre a cardiothoracic surgeon, so you donāt have to worry about making fatal mistakes. You can test different options and compare the results, then choose what works best.
But if you donāt like guessing, then you could also take a mathematical approach. That way, youāll at least have a āscientificā basis to your strategy. And that might give you more confidence if the guessing game is not your thing!
In fact, even if youāre the type of person who likes to āgo with your gutā in most situations, mathematics (and statistics in
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