






I've been wanting to try Golden Goose, and never got the chance until today. Thanks to the contest, it did motivate myself to setup a campaign as well as to do this follow along (my first btw!). Key highlights in setting up this campaign are as as follow:
1. To start the campaign, I'd like to start as broad as possible. No specific campaign setting is undertaken (aside from targeting mobile and EG)
2. Two offers and three LPs (including DL) are to be tested. I noted that there is another offer related to the intended offer, so might as well test both. For LPs, one is DL and the rest are the typical sweepstakes LPs (e.g. interactive game/prize).
3. Three ad angles. i.e. Targeted ("Iphone" in the headline) vs