Guide mVAS 101: Ultimate Guide to Mobile Content Offers

[Jimmy]

Ready to learn about mVAS?​

Apparently, you’ve got to walk before you can crawl. No wait, scratch that – reverse it. Seriously though, we’ve got to start somewhere and if you’ve heard about mVAS, but you don’t have a clue what it is, then you’ve come to the right place.

In this guide I’m going to start at the beginning and explain what mVAS offers are all about. That’s what you’re going to find in this section – the basics to get you started if this is all new to you.

In the next section, I’m going to ratchet things up a notch and get into the business of promoting mVAS offers effectively – how to choose a good offer, the best traffic types to run, and how to set up your campaigns. I’ll even share some tips and tricks to help you compete with the best.

Then in the third section, I’m going to keep up a list of some mVAS follow alongs (including a new FA I'm about to start) where other members have promoted mVAS offers and either put some green on the board or didn't end up with the results they expected - then I'll summarize the highlights from these campaigns and try to point out what seemed to go right or what might've gone wrong.

If you have questions you want me to answer or comments you want to discuss – about anything in this guide, or anything I’ve missed – then feel free to reply and I’ll keep updating everything so it can be a go-to resource for promoting mVAS offers to infinity and beyond!

Now, strap in and buckle up because we’re about to learn All The Things…

What’s mVAS, Anyway?​

“mVAS” stands for “mobile value-added services” but these offers are also known by a bunch of other names, including:

• mobile content
• carrier billing
• premium SMS
• PIN submits
• mobile subscriptions
• mobile billing
• direct operator billing.

For the total beginners – most CPA offers fit into a few broad categories:

• Lead generation (CPL) offers convert when someone provides personal info
• App installs (CPI) offers convert when someone installs some software
• Purchases or subscriptions (CPS) offers convert when someone purchases something or subscribes to a paid service.

In this sense, mVAS offers are CPS offers because someone converts by agreeing to be billed by their carrier for a paid service, usually a monthly subscription, but sometimes a one-off fee.

mVAS offers provide access to paid mobile services like games, music, video streaming (mainstream and adult), ringtones, wallpapers, horoscopes and utilities. And while plenty of mVAS offers are scammy (IMHO) there are plenty of offers for legit services that people can’t get on their phones in the usual ways – i.e. by subscribing with a credit card or PayPal etc.

Take the population of India for example, where only about 2% of the population has a credit card and can’t always get access to something like PayPal. If you’re from India and you’ve got a mobile phone – which is most of the population – then carrier billing is the perfect way to get access to mobile content without going through the main payment gateways.

The worldwide carrier billing market is worth over $50 billion! Which is sweet, but still just a drop in the ocean compared to where the market could go if the 'big boys' of the online app and e-commerce markets – players like Apple, Google, Amazon, Microsoft, Netflix, Spotify, UBER etc – get in on the action. In a world where these Appzillas provide worldwide access to carrier billing as a payment method, the market could explode to over $1 trillion!!

I don't know about you, but I'm ready for a nice slice of that delicious pie!

mVAS Conversion Flows​

Before getting down and dirty and taking a peek at some offers, there’s one more basic concept about mVAS to wrap your head around – and that’s “conversion flows”.

For the total beginners – every CPA offer has a predefined path or “flow” that a visitor has to follow, starting with a “view” on the offer page and ending with a “conversion”. Depending on the offer, the flow could be as simple as a click on the offer page, or as complex as COD (i.e. paying cash on delivery of a product) or full registration and deposit (with KPIs to meet).

An offer's flow is usually categorized by the clicks or steps in the conversion process. In that sense, mVAS offers have different flows, ranging from 1-click offers to multiple steps, depending on the way different carriers allow the billing to be initiated.

There are 2 types of carrier billing methods:

1. Direct billing (i.e. MSISDN billing)
2. SMS billing.

It would be nice if this meant there were only 2 types of mVAS flows, but unfortunately it’s not quite that simple because each of these billing methods can be implemented via different flows.

Here’s a more detailed breakdown of the most common mVAS flows…

DIRECT BILLING (MSISDN) FLOWS​

Direct billing means the carrier allows a purchase or subscription directly from the offer page. Usually this is only possible on a 3G connection because the offer page needs to be able to automatically identify the user's mobile number (MSISDN) when the page loads.

There are 2 types of direct billing flows - SOI flow and DOI flow.

SOI Flow (AKA 1-Click Offers)
As the name suggests, a single opt-in (SOI) flow offer only requires the user to opt-in to the offer once, which is usually as simple as clicking a link on the offer page.

DOI Flow (AKA 2-Click Offers)
Double opt-in (DOI) flow means a user has to confirm their subscription a second time, after they click the link on the offer page. This can happen a couple of different ways, including a new confirmation link on a second page or receiving an SMS message with a confirmation link.

SMS BILLING FLOWS​

SMS billing means the carrier will only initiate a purchase or subscription if the user sends or receives an SMS with an activation PIN code. Because the billing doesn't take place directly on the offer page, SMS billing offers can work on a Wi-Fi connection as well as a 3G connection (and could even work on a desktop device as long as the user also has their phone with them).

There are 3 types of SMS billing flows.

MO Flow
Mobile originated (MO) flow can work in a couple of ways, but they both require the visitor to send an SMS to initiate a subscription. Sometimes they can be asked to do this directly - i.e., type in the phone number and the code themselves and then hit send. Otherwise, the user might enter their phone number on the offer page and then they're sent an SMS that they have to reply to.

Click-to-SMS Flow
Click-to-SMS flow is a convenient version of the MO flow where the offer page can automatically trigger the device's SMS box (with the phone number and necessary code already entered and ready to go) so the visitor doesn’t have to type anything and only has to hit send.

MT Flow (PIN Submit Offers)
Mobile terminated (MT) flow is a bit different to the MO flow because the user doesn't need to send an SMS message (or reply to one). What happens here is that the offer page has a box where the visitor types their phone number. Then the visitor is sent an SMS with an activation PIN code, which they also insert on the offer page (i.e., they don't reply to the SMS in this case, like they do with MO flow). Then they have to click the subscribe button on the offer page to convert.

Let’s Look at Some mVAS Offers!​

Despite going through all the flows for each carrier billing methods, from now on I’m not going keep things in categories like that. It’s helpful to know about the main flows so you know more about what the visitor has to do, but it’s NOT the most important thing about choosing an offer.

IMHO, the most important things for running mVAS (like all types of offers) are:

• The quality of the offer itself
• The quality of the traffic you’re buying
• The quality of the campaign you’re setting up (targeting, angle, lander etc)
• The quality of the competition you’re facing from other affiliates.

At the end of the day, the flow is just ONE FACTOR to consider, so let’s have a look at some different types and in the next section we can talk about how to choose quality offers, run quality traffic, set up effective campaigns and touch on a few tips and tricks to get ahead of the crowd.

You can find mVAS offers on specialist mobile content affiliate networks and most ‘general’ networks (i.e. the ones that carry a bit of everything), like:

• Golden Goose
• Traffic Company
• Mobidea
• Mobipium
• Zeydoo
• Monetizer.

You can find all kinds of mVAS offers on these networks, but they’re usually subscriptions for mobile games, music, videos, horoscopes and utilities. Let’s have a look at some offers…

Games​

Games are one of the most popular types of mVAS offers, including offers that give access to single games or game arcades.

Music​

Another popular category of mVAS offers is music, including music and music video streaming services.

Video​

Similar to music offers, video offers are also very popular in mVAS, including mainstream and adult streaming services.

Horoscopes​

It's not really something I'm into, but horoscope offers seem pretty popular and they're available on all of the main mVAS networks.

Utilities​

Utilities offers come in a bunch of different flavors when it comes to mVAS, including the usual suspects like antivirus and VPNs. But they also include a range of different apps, like instant messaging and even random things like accounting software.

And many more...​

If you look on the top offer lists on most mobile affiliate networks, like the the ones I've mentioned already, you're likely to find a lot of mVAS offers.

So, now you know All the Things!

Well, at least in theory - so if you want to have a crack at promoting some mVAS, or you want to improve your game, then jump down into the next section and let's have a look at how to choose a good offer and promote it successfully!

 

[Jimmy]

SECTION 2: How to Choose, Test, and Optimize mVAS Offers​

Added by Luke to continue Jimmy’s guide.

Jimmy covered what mVAS offers are and how the different conversion flows work. Now let’s talk about putting a campaign together.

My recommendation is to start with a small, controlled test. Pick an offer, understand exactly what traffic it accepts, verify your tracking, and decide how much you’re willing to spend before you launch.

The goal of your first test isn’t to scale immediately. It’s to find out whether the offer and traffic combination deserves more of your budget.

1. Choose an Offer You Can Actually Test​

Start by asking your affiliate manager for a short list of offers suitable for the traffic source and budget you plan to use.

Instead of asking “What’s your best offer?”, try this:

I’m planning to test mVAS with [traffic source and ad format]. My initial test budget is [budget].

Can you suggest a few offers for this setup? Please include the accepted GEOs, carriers, connection types, conversion flow, payout, caps, and any restrictions on landing pages or creatives.

Are these recommendations based on recent results with similar traffic?

Treat the recommendations as a starting point, not a guarantee.

Before choosing an offer, get answers to these questions:

• Which countries and carriers are accepted?
• Does it require mobile data, or is Wi-Fi traffic accepted too?
• Which devices and operating systems are supported?
• What does the user have to do for a conversion to count?
• What service is the user buying, how much does it cost, and is the charge recurring?
• Which traffic sources and ad formats are allowed?
• Is direct linking allowed? Do custom landing pages need approval?
• Are there daily caps or restricted operating hours?
• What happens to traffic that doesn’t meet the offer’s requirements?
• When are conversions approved, and what can cause them to be rejected?

Keep those answers in your campaign notes. If you don’t understand the service or the conversion flow, get that cleared up before buying traffic.

2. Match Your Traffic to the Offer​

Build your targeting around the offer’s requirements, not around whichever traffic happens to be cheapest.

For your first test, I’d keep the setup simple:

• One traffic source and ad format.
• One GEO.
• One offer, or a small comparison of offers with matching requirements.
• Only the carriers, connection types, and devices the offer accepts.

Ask the traffic source whether it can provide the targeting you need. Don’t assume that selecting “mobile” also selects the correct carrier or connection type.

If you’re comparing offers, try to keep the traffic conditions similar. Otherwise, you’re changing the offer and the audience at the same time.

I would also avoid spreading a small budget across lots of GEOs, offers, and landing pages. Start with a test you can afford to learn something from.

3. Check the Offer Page and Tracking Before Launch​

Ask your affiliate manager for an approved way to preview the complete conversion flow. If you can’t view the intended offer from your own location or connection, ask for a walkthrough.

Check what the visitor will actually see:

• Does the page load properly?
• Is the language appropriate for your traffic?
• Is it clear what the service provides?
• Are the price and subscription terms visible?
• Does the flow match what your affiliate manager described?

Don’t complete a paid subscription just to test tracking unless the network has explicitly arranged that test with you.

Next, check your tracking setup:

• Pass the click ID required by the affiliate network.
• Capture the traffic source’s placement or zone ID.
• Record which offer and landing-page variation received the visit.
• Configure conversion reporting between the affiliate network and your tracker.
• If your bidding strategy uses conversion feedback, verify the tracker-to-traffic-source connection too.
• Check that costs, currencies, and reporting time zones are understood.

Use the network’s approved test-conversion process where available. Make sure the conversion is attributed to the correct click, rather than simply checking that a conversion appeared somewhere.

4. Direct Linking or a Landing Page?​

I’d start with direct linking as a baseline if the offer and traffic source allow it. Then test an approved prelander against that baseline.

For the prelander, focus on helping the visitor understand the service:

• Keep the message relevant to the actual offer.
• Use the appropriate language for the GEO.
• Make the next step clear.
• Get approval for your page and creative approach before launching.

Don’t promise a free prize, disguise a paid subscription as a device warning, or imply that someone must subscribe to fix their phone.

When reviewing the test, don’t choose a winner based only on landing-page CTR. Compare the cost and resulting approved revenue for each variation.

A page that gets more clicks to the offer still needs to produce enough revenue to justify the traffic cost.

5. Set a Budget and Know Your Break-Even Point​

Before launching, write down:

• The maximum amount you’re willing to spend on the test.
• The maximum loss you’re willing to accept.
• The result that would justify another test.
• The conditions that would make you pause immediately, such as broken tracking or an unavailable offer.

Here’s a hypothetical example, not a recommended budget or expected result:

Traffic spend: $20
Payout per approved conversion: $0.50
Approved conversions: 50

Revenue: $25
Profit before other costs: $5
ROI before other costs: 25%
Cost per approved conversion: $0.40

With those assumptions, you need 40 approved conversions to cover the $20 traffic spend. Hosting, tracking, and any other costs would still need to be accounted for.

Use your actual offer payout and costs when planning your test. Don’t count on secondary monetization or an unconfirmed payout increase to make the numbers work.

I wouldn’t use “spend 10 times the payout” as a universal rule. If you choose a payout multiple as a spending limit, treat it as a way to control risk, not proof that an offer is good or bad.

6. Choose a Bidding Method You Understand​

Before choosing CPM, CPC, or a conversion-focused bidding option, check the traffic source’s current requirements.

For a conversion-focused option, ask:

• Does it require conversion history?
• What conversion feedback needs to be sent?
• Are there minimum budget or bid requirements?
• What should you check if the campaign stops spending?

For CPM or CPC buying, set clear spending limits and monitor the cost of the conversions you receive.

I would avoid changing your bid, offer, landing page, and targeting all at once. Make a change you can evaluate, record when you made it, and compare what happened afterward.

7. Troubleshoot Before You Increase the Budget​

If the campaign spends but doesn’t produce conversions, work through the setup before deciding to buy more traffic:

1. Check whether the affiliate network recorded conversions that your tracker missed.
2. Confirm that the offer is still active and hasn’t reached its cap.
3. Compare the traffic you received with the offer’s targeting requirements.
4. Check the redirect path and landing-page links.
5. Ask your affiliate manager to confirm that the offer flow is working for your targeted carrier and GEO.
6. Review performance by placement, offer, and landing page.

If the campaign converts but loses money, identify where the loss is coming from. Is it spread across the campaign, or concentrated in particular placements or variations?

Use your predetermined spending limits when deciding what to pause. Avoid building a huge blacklist from placements that have barely received any traffic.

If a previously profitable campaign suddenly changes, check for changes to the offer, payout, caps, targeting, tracking, and traffic mix. Don’t assume the solution is a higher bid.

8. Plan for Offer Changes​

Ask your affiliate manager how you’ll be notified about paused offers and changed requirements.

Before sending more traffic each day, check the offers you’re actively promoting. Keep a record of any changes alongside your campaign results.

You can also ask for an alternative offer with similar requirements, but review it before switching traffic. Confirm its targeting, terms, creative approval, and tracking rather than treating it as a drop-in replacement.

Keep your campaign notes even when an offer stops working. Record what you tested, what you spent, and what happened. That gives you something useful to refer to when planning the next test.

9. Scale the Result, Not Just the Spend​

Before increasing the budget, look for repeated results rather than one profitable burst of conversions.

Check:

• Are conversions being approved?
• Is the offer still available at the same payout?
• Is there room under the offer’s cap?
• Which placements and targeting combinations produced the profit?
• Has the result held up across more than one reporting period?

Then make one manageable change. That might be a budget increase, a bid adjustment, or a separate test of another traffic segment.

Compare the additional spend with the additional approved revenue. If performance deteriorates, reduce the change and investigate instead of continuing to raise the budget.

What to Include in Your Follow Along​

If you want help with your test, start a follow along and include:

• Traffic source and ad format.
• Affiliate network.
• GEO, carrier, and connection targeting.
• Offer type, conversion flow, and payout.
• Direct link or prelander.
• Bidding method.
• Spend, conversions, revenue, and the reporting period.
• What you’ve already checked or changed.

Don’t share private offer links, account credentials, or information your network prohibits you from publishing.

The more clearly you explain the test, the easier it is for other members to help. “I spent $20 and got no conversions” is a start, but the setup and tracking details are what make it possible to investigate.

 

[Jimmy]

SECTION 3: mVAS Follow Alongs and Case Studies​

Added by Luke to continue Jimmy’s guide.

Here are three follow alongs worth reading alongside this guide. They cover campaign setup, offer testing, landing pages, optimization, and the problems members ran into along the way.

These aren’t all straightforward success stories. That’s part of what makes them useful. Read the updates and replies, not just the first post or the biggest green screenshot.

The results below are what the members reported in their threads. Treat the offers, payouts, targeting, and platform settings as historical examples, not a setup to copy without checking.

1. Starting From Scratch With Golden Goose and PropellerAds​

Read mrnooice’s mVAS follow along: Spray-and-Pray to Find Gold (or Go Broke)

This thread starts with a beginner learning mVAS using Golden Goose, PropellerAds, and Skro.

There’s a detailed walkthrough of connecting the tracker, configuring postbacks, adding offers, and launching campaigns. From there, mrnooice shares tests involving different offers, GEOs, zones, bids, and targeting.

The useful part is seeing what happened after the setup. Early updates include losses, followed by profitable individual campaigns and later reports of small daily profits from direct linking.

There are also problems with low traffic volume, a prelander that wasn’t converting, and differences between the operating-system data reported by the tracker and traffic source.

What I’d pay attention to:

• How the initial tests were turned into whitelist and blacklist campaigns.
• The difference between a profitable campaign and recovering the money spent across all the tests.
• What happened when a prelander was added instead of direct linking.
• How targeting and reporting questions were investigated with help from other members.

The $50–$200/day figure in the title was a goal. I would read this as a detailed learning journal, not a documented example of reaching $200/day.

One other thing to keep in mind: the thread includes AI-generated advice alongside actual campaign updates. Separate the suggestions from the results, and verify platform settings and offer requirements rather than copying those recommendations blindly.

2. Learning Why More Optimization Doesn’t Always Help​

Read WP00’s journey to $5/day with mVAS, sweepstakes, and pop traffic

WP00, posting as WealthyPlayboi in older replies, shares a beginner’s experience testing PopAds traffic with offers from Golden Goose and Zeydoo.

The thread includes both mVAS and other offer types, so pay attention to which campaign each update describes.

For the mVAS tests, there are several useful problems to work through:

• Direct linking produced conversions, but the campaigns weren’t initially profitable.
• Some prelanders generated clicks without producing the expected offer conversions.
• Traffic volume fell while targeting and exclusions were being adjusted.
• An offer was pulled while traffic was still being sent to it.

The replies are worth reading because you can see the member questioning the setup, changing optimization rules, and reconsidering what to exclude.

In Update 9, WP00 reported a profitable direct-linked mobile-content campaign using an offer recommended by a Zeydoo affiliate manager. However, the update still raised questions about limited traffic volume and how to scale it.

I wouldn’t treat that as proof of a stable $5/day business. It’s a useful example of progress after several unsuccessful tests.

My main takeaway: keep a record of your changes. If you adjust targeting, bids, landing pages, and placement exclusions together, it becomes much harder to understand why performance changed.

Also, don’t assume a good landing-page CTR means the campaign is working. Follow the visitor all the way through to the conversion and resulting revenue.

3. Reaching a Profit Goal, Then Dealing With Interruptions​

Read BOB92’s PropellerAds mVAS follow along: Goal of $100/day Profit

BOB92’s thread uses PropellerAds and BeMob, with Golden Goose, Mobipium, Traffic Company, and Monetizer listed as networks being tested.

This is a useful one for understanding the trade-off between traffic volume and profitability.

Early updates describe testing landing pages, removing poor-performing zones, and creating a whitelist campaign. Lowering the CPA goal produced a greener campaign, but also reduced traffic. BOB92 then adjusted the goal upward and tested additional traffic formats.

Later, BOB92 reported reaching the $100/day profit goal and posted further results when asked whether performance had continued.

There’s important context here:

• BOB92 said much of the revenue in an earlier update came from additional landing-page monetization.
• When asked which platform contributed most of the earnings after reaching the goal, the answer was Monetizer.
• Later updates described a Google Safe Browsing-related interruption.
• When asked how long the campaigns lasted, BOB92 said the offers lasted from a few days to a month before disappearing.

So this isn’t simply “choose an mVAS offer, set a bid, and collect $100 every day.”

Read the full thread to understand where the revenue came from, what was being tested, and what interrupted the campaigns. Don’t assume the main offer alone produced the overall result.

My takeaway: a profitable day is worth celebrating, but the follow-up matters just as much. How long did it last? What happened to volume? Did the offer remain available? Those are the questions I’d ask before increasing my own budget.

How to Use These Follow Alongs​

Pick the thread closest to the problem you’re trying to solve:

• For setup and an early testing journal, start with mrnooice.
• For landing-page problems, targeting changes, and lost traffic volume, read WP00.
• For bidding, scaling, revenue sources, and campaign interruptions, read BOB92.

As you read, make a few notes:

• What was being tested?
• What changed between updates?
• Was the result for one campaign, one day, or the whole project?
• Did the revenue come only from the main offer?
• What happened in the next update?
• What would you need to verify before trying something similar?

Don’t skip the losing tests. They can show you which questions to ask before spending your own money.

If you start an mVAS follow along, reply here with the link and explain what you’re testing. Include the traffic source, offer type, targeting, and the problem you’re working on so other members have enough information to help.

 

[BobZhang]

Wow, that's great, I'm really looking forward to your updates.

I'm specifically wondering how to scale traffic when you find a profitable offer.

 

[Jimmy]

Wow, that's great, I'm really looking forward to your updates.

I'll be posting more updates over the next few days and starting up a new mVAS follow along soon, so stay tuned!

I'm specifically wondering how to scale traffic when you find a profitable offer.

Great question - I'll make sure to talk include some info about scaling in Section 2.

In the meantime, this ol' guide might give you some ideas to chew on @BobZhang:

Pump Up the Volume – How to Scale a Profitable Campaign

The ultimate guide on how to scale your affiliate marketing campaign. Maximize opportunity, profit, and scale!

afflift.com

 

[joker0by]

Awesome, looking forward to your updates！

 

[Beckman]

Looking forward to your updates
Hope there are good details, I want to learn more about mVSA

 

[junaid.khan]

Amazing, looking forward to your updates
.

 

[apcomm]

Thanks for starting such an interesting thread! I'm looking forward to new postings)
If possible, I would like to learn how to properly test offers and create prelenders.

 

[MadMan21]

Thanks for making this thread.
Looking forward to updates.

The thing I always find the hardest on mVAS is finding the right traffic source.
Sometimes the offers are described so bad or unspecific on the networks, I find it hard to get some good ideas for creatives.

 

[junaid.khan]

Thanks for making this thread.
Looking forward to updates.

The thing I always find the hardest on mVAS is finding the right traffic source.
Sometimes the offers are described so bad or unspecific on the networks, I find it hard to get some good ideas for creatives.

oh man, that's like the same thing I'm going through testing offers and testing traffic source.

 

[Jimmy]

If possible, I would like to learn how to properly test offers and create prelenders.

The thing I always find the hardest on mVAS is finding the right traffic source.

Sometimes the offers are described so bad or unspecific on the networks, I find it hard to get some good ideas for creatives.

Awesome guys, thanks! Update coming soon...

 

[amos1986]

Awesome, looking forward to your updates！

 

[join]

Looking forward to your updates.

The problem I'm having with running mVAS: when using Pop CPA Goal, the duration is very short, the ads only last 3-7 days and then there is no more traffic.

Do you run mVAS with SmartCPM or CPM and what is your strategy?

Looking forward to learn more practical experience from your Guide!

Thanks!

 

[Heikooo]

I've literally tried hundreds of mVas Offers and only gotten 1 to work, so i am curious what will be written in the next segments. One thing that always happened or i keep hearing about is that phone lines go down/numbers from suppliers get banned. How do you deal with that issue as i assume this is the worst thing that can happen with those mVas offers, as you are literally sending traffic to unavailable offer.

 

[missu]

Nice guide!

I wonder how much you are able to earn from vmas offers, and if it's worth your effort to focus on vmas.

As I know many affiliates reduce the portion of mvas offers from their offer list because those vmas offers are mostly very unstable and short-term.

 

[dood]

Nice guide!

I wonder how much you are able to earn from vmas offers, and if it's worth your effort to focus on vmas.

As I know many affiliates reduce the portion of mvas offers from their offer list because those vmas offers are mostly very unstable and short-term.

You might check the Monetizer Insights tab or main Smartlinks page

Most of the offers there are mVas, and since Monetizer takes 20%, it's easy to calculate how much money some affiliates are making just by placing offers there. That is - if they get paid after all the traffic they get from Monetizer (some of it might be fraud). Affiliate takes all the risk here.

But if offer pays $2.5, and affiliate decides to take $0.3 on each conversions, he puts $2.2 in Advertizer when creating the offer:

Monetizer takes 20%, so it comes down to $1.76.

So - Affiliate network pays $2.5 (for example). Affiliate earns $0.3. Affiliate pays $2.2 to Advertizer/Monetizer. Monetizer takes 20% ($0,44). The 2nd affiliate promoting that offer via Monetizer (not direct, as 1st affiliate) gets paid $1.76.

Based on around 1700 conversions here (1700 *1.76 = $~3000) the 1st affiliate would earn around 1700 * $0.3 = $510.

The problem is that with all kinds of traffic coming to Monetizer, you might get a lot of fraud traffic and the affiliate network sometimes can decide not to pay you. And you lost the money, because you paid all conversions to Monetizer before that.

 

[tonyZHOU]

Looking forward to updates

 

[Beckman]

You might check the Monetizer Insights tab or main Smartlinks page

Most of the offers there are mVas, and since Monetizer takes 20%, it's easy to calculate how much money some affiliates are making just by placing offers there. That is - if they get paid after all the traffic they get from Monetizer (some of it might be fraud). Affiliate takes all the risk here.

But if offer pays $2.5, and affiliate decides to take $0.3 on each conversions, he puts $2.2 in Advertizer when creating the offer:

View attachment 45062

Monetizer takes 20%, so it comes down to $1.76.

So - Affiliate network pays $2.5 (for example). Affiliate earns $0.3. Affiliate pays $2.2 to Advertizer/Monetizer. Monetizer takes 20% ($0,44). The 2nd affiliate promoting that offer via Monetizer (not direct, as 1st affiliate) gets paid $1.76.

Based on around 1700 conversions here (1700 *1.76 = $~3000) the 1st affiliate would earn around 1700 * $0.3 = $510.

The problem is that with all kinds of traffic coming to Monetizer, you might get a lot of fraud traffic and the affiliate network sometimes can decide not to pay you. And you lost the money, because you paid all conversions to Monetizer before that.

Not only that, they will also shut down your campaign when your campaign epcm is low

My US campaign epcm was also shut down at $20 or more

I had a US campaign with high epcm before, but it was judged as traffic fraud by the advertiser.

Moreover, we cannot exclude all BL, we can only exclude 15, which is far from enough.

 

[dood]

I had a US campaign with high epcm before, but it was judged as traffic fraud by the advertiser.

Yeah, you gotta watch out for that.

Moreover, we cannot exclude all BL, we can only exclude 15, which is far from enough.

If you see a pubID having a high CV, and you don't have more space to BL them in Advertizer campaign settings, you can always create a filter in your tracker (rule, based on custom1) and send all visitors from that Pub to empty page and not the offer.