One of the longest running pop network today, PopAds
has been around since 2010. The company operates across three countries, with the main company located in Costa Rica, the support team in Poland and the technical team in the US.
Newbie affiliate marketers can easily penetrate the pop networks scene with PopAds
because the network set a low barrier of entry – to the tune of $10 minimum deposit.
PopAds Pop Traffic Features
Curious about what Pop Ads can do for you? Here are its top features:
Simple Advertiser/Publisher Panel
There is only one account for both Advertiser and Publisher. So aside from using their ppv traffic
, you can also promote PopAds in your websites and earn as well. Their dashboard is pretty straightforward. You can find everything you need in one area, such as Campaign Setup, current campaigns, reports, traffic inventory, and Knowledge Base.
Unlike other pop networks where you asses the quality of traffic based on what you receive and just pause low-quality sources, PopAds has already imposed quality metrics for their websites. You can choose to target higher quality websites; however, this comes at a premium of pricier cost per impression.
evaluates its source website’s quality based on the number of ads on the website. The more ads present on a page, the lower the quality. If PopAds is the only ad provider on the website, then that site will automatically be included in the top 10% when it comes to quality.
Adscore Traffic Validation
There are four types of traffic that you can get from PopAds, and you have the option to block traffic from any of these types. These traffic types are as follows:
- Valid Traffic – real human traffic that comes from residential internet connections;
- Proxy Traffic – real human traffic that use VPN or proxy to hide their actual location. This is cheaper than valid traffic.
- Junk Traffic – these are considered real human traffic, except that they are using outdated software or hardware. Similar to proxy traffic, this type is cheaper than valid traffic.
- Bot Traffic – non-human traffic.
By default, only the Valid Traffic is allowed in a new campaign. Again, you can adjust these settings as you see fit.
There are eight types of targeting options in PopAds net, and these are:
- Category targeting – you can choose general categories up to really niche ones.
- Country targeting
- Society targeting – this is based on the language and population in the area.
- Environment targeting – this includes the operating system and type of browsers.
- Device targeting - this is targeting baed on device types (mobile/desktop/etc).
- Connection targeting – this includes private and public internet connections, as well as the connection type and speeds (such as cable/DSL, dialup, etc.)
- Time targeting
- Website targeting – if you already know which websites you’d like to get traffic from, you can include them in the Whitelist. Conversely, you can add websites to the Blacklist if you don’t want traffic from them. However, as PopAds does not provide a list of websites they work with, it would be best to keep this Disabled at the start of the campaign. Once you have gathered enough data, you can opt to Whitelist or Blacklist websites based on your results.
PopAds Payment Options
There are five ways to fund your account, and these are through PayPal, Credit Card, Wire Transfer, Bitcoin and Boleto Bancario (Brazilian payment method).
PopAds Tracking Tokens
PopAds provides many tracking token/marcros you can use to help optimize your pop traffic from them. They also have a bid token you can use to track the cost of the traffic in your tracking tool.
|PopAds Tracking Token||Token Description|
|[ADBLOCK]||Set to 1 when visitor uses AdBlock or 0 otherwise|
|[BID]||Price of the impression|
|[BROWSERID]||ID of the visitor browser|
|[BROWSERNAME]||Name of the visitor browser|
|[CAMPAIGNID]||ID of the campaign|
|[CATEGORYID]||ID of the category website target|
|[CATEGORYNAME]||Category name of website target|
|[COUNTRY]||Country of the visitor|
|[DEVICEID]||ID of the visitor device|
|[DEVICENAME]||Device name of the visitor|
|[FORMFACTORID]||ID of the form factor|
|[FORMFACTORNAME]||Form factor name|
|[IMPRESSIONID]||Unique ID of the ad impression|
|[ISPID]||ID of the ISP of visitor|
|[ISPNAME]||Name of the ISP of visitor|
|[OSID]||Id of the operating system of visitor|
|[OSNAME]||Operating system of visitor|
|[QUALITY]||Quality score of the website which triggered the ad impression|
|[SCREENRESOLUTION]||Detected screen resolution of the visitor|
|[WEBSITEID]||ID of the website that triggered the ad|
Website IDs are the most popular token to optimize and we highly recommend it! For help with PopAds optimization, check out our Beginners Guide to Affiliate Marketing
If you’d like to test PopAds traffic, just deposit a minimum of $10. If you don’t like it, PopAds will allow you to withdraw any amount that you haven’t used. It’s a win-win situation.