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PopAds - Ratings

Minimum Deposit

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One of the longest running pop network today, PopAds has been around since 2010. The company operates across three countries, with the main company located in Costa Rica, the support team in Poland and the technical team in the US.

Newbie affiliate marketers can easily penetrate the pop networks scene with PopAds because the network set a low barrier of entry – to the tune of $10 minimum deposit.

PopAds Pop Traffic Features

Curious about what Pop Ads can do for you? Here are its top features:

Simple Advertiser/Publisher Panel
There is only one account for both Advertiser and Publisher. So aside from using their ppv traffic, you can also promote PopAds in your websites and earn as well. Their dashboard is pretty straightforward. You can find everything you need in one area, such as Campaign Setup, current campaigns, reports, traffic inventory, and Knowledge Base.

Quality Selection
Unlike other pop networks where you asses the quality of traffic based on what you receive and just pause low-quality sources, PopAds has already imposed quality metrics for their websites. You can choose to target higher quality websites; however, this comes at a premium of pricier cost per impression.

Popads net evaluates its source website’s quality based on the number of ads on the website. The more ads present on a page, the lower the quality. If PopAds is the only ad provider on the website, then that site will automatically be included in the top 10% when it comes to quality.

Adscore Traffic Validation
There are four types of traffic that you can get from PopAds, and you have the option to block traffic from any of these types. These traffic types are as follows:
  • Valid Traffic – real human traffic that comes from residential internet connections;
  • Proxy Traffic – real human traffic that use VPN or proxy to hide their actual location. This is cheaper than valid traffic.
  • Junk Traffic – these are considered real human traffic, except that they are using outdated software or hardware. Similar to proxy traffic, this type is cheaper than valid traffic.
  • Bot Traffic – non-human traffic.
By default, only the Valid Traffic is allowed in a new campaign. Again, you can adjust these settings as you see fit.

Full-Control Targeting
There are eight types of targeting options in PopAds net, and these are:
  1. Category targeting – you can choose general categories up to really niche ones.
  2. Country targeting
  3. Society targeting – this is based on the language and population in the area.
  4. Environment targeting – this includes the operating system and type of browsers.
  5. Device targeting - this is targeting baed on device types (mobile/desktop/etc).
  6. Connection targeting – this includes private and public internet connections, as well as the connection type and speeds (such as cable/DSL, dialup, etc.)
  7. Time targeting
  8. Website targeting – if you already know which websites you’d like to get traffic from, you can include them in the Whitelist. Conversely, you can add websites to the Blacklist if you don’t want traffic from them. However, as PopAds does not provide a list of websites they work with, it would be best to keep this Disabled at the start of the campaign. Once you have gathered enough data, you can opt to Whitelist or Blacklist websites based on your results.

PopAds Payment Options

There are five ways to fund your account, and these are through PayPal, Credit Card, Wire Transfer, Bitcoin and Boleto Bancario (Brazilian payment method).

PopAds Tracking Tokens

PopAds provides many tracking token/marcros you can use to help optimize your pop traffic from them. They also have a bid token you can use to track the cost of the traffic in your tracking tool.

PopAds Tracking TokenToken Description
[ADBLOCK]Set to 1 when visitor uses AdBlock or 0 otherwise
[BID]Price of the impression
[BROWSERID]ID of the visitor browser
[BROWSERNAME]Name of the visitor browser
[CAMPAIGNID]ID of the campaign
[CAMPAIGNNAME]Campaign name
[CATEGORYID]ID of the category website target
[CATEGORYNAME]Category name of website target
[COUNTRY]Country of the visitor
[DEVICEID]ID of the visitor device
[DEVICENAME]Device name of the visitor
[FORMFACTORID]ID of the form factor
[FORMFACTORNAME]Form factor name
[IMPRESSIONID]Unique ID of the ad impression
[ISPID]ID of the ISP of visitor
[ISPNAME]Name of the ISP of visitor
[OSID]Id of the operating system of visitor
[OSNAME]Operating system of visitor
[QUALITY]Quality score of the website which triggered the ad impression
[SCREENRESOLUTION]Detected screen resolution of the visitor
[WEBSITEID]ID of the website that triggered the ad

Website IDs are the most popular token to optimize and we highly recommend it! For help with PopAds optimization, check out our Beginners Guide to Affiliate Marketing.

If you’d like to test PopAds traffic, just deposit a minimum of $10. If you don’t like it, PopAds will allow you to withdraw any amount that you haven’t used. It’s a win-win situation.
Considered as a stepping stone into affiliate marketing due to its $10 minimum deposit, though make no mistake, you can definitely scale and make good money here.

In all my years buying pops here, had no problem with the quality. Minimal bots, and cloaked traffic. It's disruptive advertising though, expect pop quality traffic. The numbers game.

They don't offer keyword based targeting but category targeting works fine. One thing I can say is that the volume here is tilted towards a few categories only. Plus, you won't be able to scale carrier traffic in certain geos.
  • akahma
  • 4.00 star(s)
Excellent for newbies . has a lot of targeting options, Low Funding, as low as 10$ . Good traffic Quality ,
Very beginner friendly with its low minimum deposit. Easy to use and lots of targeting options available. Traffic is limited in some places but I had a great experience. The traffic converts.
I'm learning about buying traffic and I started with this company. I see everything very intuitive. It was not difficult for me to start a campaign.
Once they are running you can make modifications without waiting. Which is very positive since you always have to modify to improve conversions.
  • Luke
  • 5.00 star(s)
I have been using PopAds to drive pop traffic to my affiliate offers for a long time. They have a great network of websites and a ton of traffic. If you are wanting to test out pop traffic or you have a campaign performing well on other pop traffic sources, I recommend you give PopAds a try! 👍
  • ChrisBa
  • 4.00 star(s)
I’ve been using pop ads on and off for many months now. They have such a large amount of traffic for pop. It can take a while to figure out how to filter through the options and optimize campaigns but once you do, it can be a goldmine!
Although my camps took on average 10-14 hours to approve, I wasn't too worried about that. I just planned in advance so that I knew roughly when it would start. One thing that bugs me though is when I pause, I come back and find that changed and the camp has started again. One of the features I found very useful was the bidding map. It shows how many auctions I won. For one camp, I hadn't won any, which means, I think, my bid was too low and needed correcting. I might not have realized that myself. I am going to continue testing with them because I like that I only have to put in $10 at a time.
PopAds is my favorite pop traffic source because they have more targeting options than any other source. The traffic quality is excellent seeing it's so cheap and there are some publishers in their inventory that have really engaged users. Sometimes traffic can be a bit limited and the prices can fluctuate wildly because it's such a go-to network for so many people and a site where a lot of new affiliates cut their teeth.
One of the best networks, the traffic volume is perfect for most Geos, it is so flexible and has all targeting that you need. One of the best features is the traffic speed, but you need to be careful and test with small budget to test the volume in the begging because sometimes the budget spend in minutes if you make a big fund and sometimes this estimator is not accurate enough and this is normal because the bid and Geo visitors differentiate from time to time. The technical support is really bad and very slow.
In general it is a very good traffic source and most pop ads buyers will need to use it.
[newbie's impression] very good traffic source with an excellent system to prevent bot and proxy visitors.
  • rakoczi
  • 3.00 star(s)
Without a doubt my first campaign was at this source, and also others, I was always satisfied with the traffic (after the filtering of bots, haha) the support is slow as well as the approvals of campaigns in my time zone.
  • Maiben
  • 4.00 star(s)
I have launched my first campaign on this traffic source and this is a great tool to start your journey in affiliate marketing world. Min deposit is low so it will not be so costly to start. I have made quite a lot of conversions with this one. Interface is easy to navigate, easy to set up campaigns, campaigns get approved in aprox. 12 hours, reporting possibilities which can be of use too.
One of the best traffic network for beginners. You can start as low as $10 and they have awesome targeting options. For people who want to learn how to get conversions and read data on your tracker, should start from this network as its really beginners friendly
  • agentf
  • 5.00 star(s)
Been using PopAds for longer than I care to remember, its a good network with a lot of traffic. Their low inital deposit ($10) means that anyone can jump in and try them out.

Their website looks a bit dated now and can be a bit tricky to understand some of the options at first, it can take about a day to get campaigns approved although this can sometimes be much faster.

Support is via a FAQ on the site and then email which if I'm being honest isn't ideal but there is no denying the amount of traffic they have and how solid they have been over the years.

A good place to start due to the low inital deposit but you will need to pay attention to what you are doing and support isn't as quick and easy to access as other networks.
One of the best networks to get started. It has a ton of filters, tokens, and ways to optimize your campaign aside from what other networks offer.

Besides, it's budget-friendly for beginners and you can check out the bids and volumes available without having to contact a manager to get that info.

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4.79 star(s) 14 ratings