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Weird scenario: same targeting, clicks grow - CR decreased

CrakRevenue

VittoLeone

Contributor
Joined
Jan 19, 2022
Messages
9
Hi folks,

So I'm facing a weird scenario here. I've been running a mobile subscription (dating) campaign on PropellerAds for tier 2 country for like 30 days already. Found the converting targeting slice, everything went just fine, green ROI every day. Then on Valentine's day I thought I'd have even better results, but all of sudden I've received almost no conversions that day. Fine, I thought, probably some really big competitor came in and took my traffic for the day. But surprisingly the situation still continues.

I've analysed everything, all the targeting is still the same. Same placements are giving most of the clicks. Offer is the same. LP CTR is the same. But the CR is like 2-3 times less, while I have like 25% more clicks.

Have anyone faced a situation like
 
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