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Case Study +40% of Campaign Profit with Push Subscriptions

ProPush

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Aug 1, 2019
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Introduction
  • Traffic Source: PropellerAds + ProPush for additional monetization
  • Tracking Tool: Bemob
  • Affiliate Network: Monetizer
  • Type of Offer: Giveaway + Mobile Content
  • Offer Payout: < $ 1
  • GEOs: Tier-2 and Tier-3
  • Goal: To see how ProPush can improve his earning
  • Traffic: Popunder
Our partner had a successful campaign running but faced a common issue – at a certain point, offers would start to lose steam, and revenue would taper off.

During these periods, he wanted a solution that would keep the revenue flow steady, even when testing new offers. He had some doubts about using ProPush. To overcome this, our partner decided to conduct a controlled test, duplicating the landing page and testing both simultaneously.

Let’s see how it worked out.



Day 1.

The first day's stats showed a profit of $1.979 with a 17.41% CR.

propush_sweepstakes_case_study_stats_day1-1536x222-png.40070

propush_sweepstakes_case_study_additional_stats_day1-1536x348-png.40071


Day 2.

The stats on the second day showed that there was no negative effect on CR and ROI, in fact, his ROI continued to look quite stable.

propush_sweepstakes_case_study_bemob_stats_day2-1536x221-png.40072

[ATTACH
 
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