Are you making consistent profits with Pops/Push?

[meannn]

Hey @meannn that's prety impressive.

I'm curious. What do you mean exactly by your "own products"?

A software niche that can take interest from anyone.

 

[alazhar102333]

My main focus is basically Pop/Push, and for a long time they brought "steady income", so I don't even bother to test other sources and ad types.
But as a result, it can get itself into harder and harder situations.

For example, in '17 I was running CPI antivirus and easily making 100%+ profit,coming into '18-'21 I was comfortable in Sweep offers,

especially during the days when Fluent was shining, and a $3 offer with little to no quality requirements made it possible for me to make bold bids. Coming to the last two years, ads now only get 10-30% profit, mostly -10%-15%, with the most significant profit becoming Propush and Rollerads.

So, if Pop/Push hasn't changed over the years, the path to realisation has actually been changing, and if i can't change in time for this change, i can easily fail to make that $1, is what I'm trying to say.

On a sunny day in Sweep, I got 10,000+Revenue in one night, but that was already 2019
View attachment 51844


2024 pop and push on Bemob and Maxconv ROI

View attachment 51841



View attachment 51842

Amezing

 

[alazhar102333]

With all the discussion going around on the forum, I'm curious to know where you all stand on this.

For those who are consistently profitable with Pops/Push, and willing to share, it would be great if you could share some insights into what you're doing differently to differentiate yourselves from regular affiliates, of course without revealing your whole strategy(s).

I want to work on it I need complete guidance please guide

 

[jumper]

I don't think managing ads is a problem anymore, I used to manually manage hundreds of Pop ads and optimise them manually on a daily basis, thanks to the fact that I was in the industry in my first job and started dealing with them during my internship. Now I'll only manage around 50 ads (usually no more than 100) and I'll handle it in conjunction with the platform's automated optimisation rules and Google docs.

So you only do Pops?

 

[PeterYang]

So you only do Pops?

60% Pop 40% Push

 

[jumper]

60% Pop 40% Push

What traffic source are your favorites for this combo?

 

[Reacheffect]

With all the discussion going around on the forum, I'm curious to know where you all stand on this.

For those who are consistently profitable with Pops/Push, and willing to share, it would be great if you could share some insights into what you're doing differently to differentiate yourselves from regular affiliates, of course without revealing your whole strategy(s).

This is a fantastic question that cuts straight to the core of why 10% of affiliates make 90% of the profit. In the world of Pops and Push, the "regular" affiliate is usually just throwing spaghetti at the wall. The profitable ones are doing "Data Engineering" disguised as marketing.

At ReachEffect, we get to see the backend of both struggling and legendary campaigns. Here are the three main things the "Pro" 10% do differently:

1. They Buy Data, Not Just Clicks​

Regular affiliates look at a $50 loss and see a failure. Pros look at a $50 loss and see a blacklist.

• The Difference: Profitable affiliates use the first few days of a campaign to identify which Browser versions, OS types, or specific Mobile Carriers are underperforming. They don't wait for the "algorithm" to fix it, they manually cut the waste. At ReachEffect, we see our top earners using our granular targeting to narrow down to the exact ISP that's actually converting.

2. Creative "Mental Maps" vs. Copy-Pasting​

Most people go to a spy tool, download the top ad, and run it. By the time they do that, the creative is already fatigued.

• The Difference: Pros use spy tools to understand the angle (e.g., "Urgency," "Curiosity," "Problem/Solution"), but then they create 5-10 original variations of that angle. They test small images vs. large icons and "Short & Punchy" vs. "Story-based" headlines. They know that in Push ads, the creative is your only way to control your CTR and, ultimately, your CPC.

3. Deep Funnel Optimization​

A regular affiliate sends traffic straight to a landing page and hopes for the best.

• The Difference: The pros are obsessed with page load speed and user flow. If they are running a Nutra offer in a Tier-2 country, they ensure the prelander is localized and mentions "Cash on Delivery" (CoD) because they know that’s the trust signal that closes the sale. They don't just optimize the ad; they optimize every millisecond of the user’s journey after the click.

---

The takeaway: Differentiation isn't about a "secret offer." It's about being more surgical with your targeting and more creative with your "warm-up" flow than the average person is willing to be.

If you're looking to step up from "regular" to "profitable," DM us, we’d be happy to share which GEOs and verticals are currently showing the most stability on our network so you can start your next test with better odds!