My main focus is basically Pop/Push, and for a long time they brought "steady income", so I don't even bother to test other sources and ad types.
But as a result, it can get itself into harder and harder situations.
For example, in '17 I was running CPI antivirus and easily making 100%+ profit,coming into '18-'21 I was comfortable in Sweep offers,
especially during the days when Fluent was shining, and a $3 offer with little to no quality requirements made it possible for me to make bold bids. Coming to the last two years, ads now only get 10-30% profit, mostly -10%-15%, with the most significant profit becoming
Propush and
Rollerads.
So, if Pop/Push hasn't changed over the years, the path to realisation has actually been changing, and if i can't change in time for this change, i can easily fail to make that $1, is what I'm trying to say.
On a sunny day in Sweep, I got 10,000+Revenue in one night, but that was already 2019
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2024 pop and push on
Bemob and
Maxconv ROI
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