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Master a vertical

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nitin

Grand Guru
Joined
Nov 30, 2018
Messages
582
Everywhere I read master a vertical. But I don't understand what is it to master a vertical (I mean I don't know what all I don't know)?
What we usually do is spy 2-3 different type of lander, make a little variation and split-test them. So I am not getting why does everyone say "master a vertical". What exactly do you need to master? What am I missing?

And another request - for those who are masters of specific verticals could you please share your experience with that vertical (so that we
 
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