How to Work with Google Shopping Ads and What Products Can Be Promoted There

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Google Shopping Ads are advertisements that show a product's name, picture, and price. You can see them on the right side or above the search results when you're browsing the Shopping tab on Google Search or other Google platforms. These ads are designed to catch the attention of people who might want to buy the product. If someone clicks on the ad, they'll be taken to an online store where they can purchase the item right away.

What products can you advertise on Google Shopping?​

On Google Shopping, you can advertise a variety of physical goods like clothing, shoes, household appliances, electronics, toys, and more. It's a platform that retailers use to promote their products. It works best for online stores with a wide range of products, companies that frequently have sales and promotions, and new businesses entering the market. The platform's algorithm uses search queries to determine when to display ads, so there's no need to create different ad groups or select specific keywords. This is convenient for companies with limited staff and a small advertising budget.

However, some types of products are not suitable for advertising on