The Internet Trend Report 2019 is Out.


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A big treasure trove with 334 Pages the Queen of the Net releases the latest Internet Trend Report. You can check the full deck here: Some key takeaways:
  • More than 50% of the world’s population has access to the internet and it’s getting harder to reach new users.
  • Global smartphone shipments fell by 4% in 2018 compared to 0% the prior year.
  • 53% of the world’s internet users are located in the Asia-Pacific region with China being the largest single internet market in the world with about 0.8 billion internet users in the country.
  • Seven of the top 10 companies in the world by market capitalization are technology companies and four of the top six are US-based.
  • E-commerce sales are up 12.4% over the prior year which ticked up slightly over the 12.1% growth rate seen in 2017 but physical retail is also still growing although only at about 2% in 2018 from the year prior.
  • E-commerce also accounts for about 15% of the share of US retail sales now.
  • Mobile advertising now accounts for 33% of advertisers’ ad purchases up from 0.5% in 2010. Spending on print TV and radio ads have fallen as consumers spend far more time on mobile.
  • Google and Facebook still account for the majority of online ad revenue but the growth of US advertising platforms like Amazon Twitter Snapchat and Pinterest is outstripping the big players: Google’s ad revenue grew 1.4 times over the past nine quarters and Facebook’s grew 1.9 times while the combined group of new players grew 2.6 times.
  • The average US adult spends 6.3 hours each day with digital media over half of which is spent on their mobiles.
  • Roughly 70 million people globally listen to podcasts in the US a figure that’s doubled in about four years.
  • 47 million people have installed Amazon Echoes which has doubled in the last year.
  • There are now about 2.4 billion interactive game players in the world a jump of about 6% over the prior year. Fortnite alone has 250 million users as does the gaming social network Discord.
  • Cloud services revenues of Google Amazon and Microsoft are collectively closing in on $14 billion a jump of about 58% year-over-year.
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