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By investigating additional traffic sources, this case study shows the possibility for growing an app marketing strategy.
While effectively promoting the utility program Jax VPN, our partner encountered challenges with poor interaction and delayed user acquisition. After incorporating Push Badges to their creatives and using the unique Push campaign features of PropellerAds to optimize. We can confirm that with almost 30 options, the Wrench badge was perfect for Utility offerings. Here you can see in detail how our partner achieved compared to no-badge creatives:
- 224,776 more conversions
- 2,5 times CR boost
Additionally, we provide custom audiences for targeting users based on interests, while Push Notifications offer ready audiences sorted by interests. The campaign our partner used, targeted the most relevant audience, resulting in a 10.7% conversion rate, faster user acquisition, 13.3% average CR and 35,927 new conversions.
We consequently offer the following advice to help you improve your Push Notification strategies:
-> Select the most appropriate audience using interest and demographic targeting, and increase eCPM rates by adding targeted advertisements targeting Android 8+/Edge browsers.
-> Remember the following while using your chosen Push Notification pricing model:
- CPA Goal is cost-effective
- SmartCPC for testing
- CPC for user engagement
- CPM for scaling well-tested
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