Case Study PopAds + PeerFly Push Offer

[Luke]

PeerFly recently added a push notification offer similar to the PropellerAds smart link I've been testing so I decided to give it a try.

Traffic Source: PopAds
Affiliate Network: PeerFly
Offer: MOBILE PUSH: Battery Draining (Multi Geo)
Tracking Tool: PeerClick

The payout is only $0.20, but I was doing pretty good with the smart link from PropellerAds and their CPS is around $0.08. So, I figured the $0.20 payout was definitely worth a test

I haven't tried this offer on other PPV traffic sources yet, but I assume it has some potential. For example, I will likely end up testing it on PopCash, Zeropark, and PropellerAds.

Results:

This a breakdown of the websites I am getting clicks/conversions on from PopAds. As you can see with the totals at the top, I am not quite profitable (-67%), but I've only test with $20 and on a select number of websites using PopAds (ones that showed conversions before for me).

The offer is open to other GEOs that are definitely worth a test.

 

[Ankur]

What is the minimum deposit of popads

 

[Luke]

What is the minimum deposit of popads

$10

 

[Luke]

I am re-testing this offer because I believe it has some potential and I just haven't tested it well enough. I am going to rerun it on PopAds targeting Android devices in all categories in the US.

One under-appreciated PopAds feature is their reporting. I am going to exclude WebsiteIDs once they spend $0.20 with no conversions. This will be over 100 impressions for each site so we'll see how that goes:

Something else a lot of people don't pay attention to is that with the reports you can also see a breakdown of each website when you click it's ID:

I'll keep this thread updated with my progress as I go through the next $50 budget I am using for testing.

 

[duccorleone]

Do you use landing pages??

 

[Luke]

Do you use landing pages??

No, since this offer is a higher converter, I'm direct linking it.

 

[Luke]

The red Website IDs are the excluded ones ($0.20 spend and no conversions).

Nothing to write home about, but we'll see

 

[servandosilva]

This could work well on a CPA basis if the quality backs out.

I'll try it next week

 

[Luke]

So, I've spent about $25 on this so far. I've excluded a bunch of WebsiteIDs and limited my losses. This is what the pretty report looks like on PeerClick:

Again, nothing too impressive yet, but I haven't given up yet

 

[Apollo]

Good luck, @Luke

 

[blrvenky18]

I am re-testing this offer because I believe it has some potential and I just haven't tested it well enough. I am going to rerun it on PopAds targeting Android devices in all categories in the US.

One under-appreciated PopAds feature is their reporting. I am going to exclude WebsiteIDs once they spend $0.20 with no conversions. This will be over 100 impressions for each site so we'll see how that goes:

View attachment 3096

Something else a lot of people don't pay attention to is that with the reports you can also see a breakdown of each website when you click it's ID:

View attachment 3097

I'll keep this thread updated with my progress as I go through the next $50 budget I am using for testing.

Are you targetting only one category shown in the image? if Yes, Are you getting so much traffic from that one source?

 

[Luke]

Are you targetting only one category shown in the image? if Yes, Are you getting so much traffic from that one source?

No, I am targeting all categories and optimizing on WebsiteID.

 

[blrvenky18]

Do you remove all categories in the selection and include only WebsiteID in the website targeting?

 

[Luke]

Do you remove all categories in the selection and include only WebsiteID in the website targeting?

If you do not remove any categories then you target them all.

 

[belrican]

Total newbie question - When you set up this campaign in Peerclick, how did you set up the cost type?

 

[Luke]

Total newbie question - When you set up this campaign in Peerclick, how did you set up the cost type?

I just used the PopAds template that is already setup under Sources and added the [BID] placeholder:

You can also add your PopAds postback URL, which can be found on the Conversion Tracking page for your campaign (it's the same for all campaigns you setup on PopAds).

@Alex PeerClick have your team add the [BID] placeholder automatically to the PopAds traffic source template please

 

[Luke]

Restarted my campaign for this to recollect some data. Will redeposit on PopAds if the initial results look good

 

[javierflores]

I pause the campaign.. The country that worked best for me was SE, when I get home I copy the Website IDs that worked worst for me so you can eliminate them...

 

[Luke]

I ended up pausing my campaign again, but I am thinking about giving it another shot this weekend with a few new GEOs and an automatic optimization tool I am testing

 

[Hag80]

Hi Luke and everybody, I've been testing a very cheap payout Peerfly offer with a proven Zeropark optimised traffic source/target this week, it only paid out .06 cents, and it was going very well but sadly it's not backing out for the advertiser, so today I replaced it with a similar backup offer I had tested, this has also been withdrawn until midnight, these offers are good but maybe not profitable other than very short term.