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It’s not surprising for affiliates to create hundreds or even thousands of campaigns. After all, we’re in the business of finding what works by testing offers and running a multitude of ads. The number of campaigns would grow even bigger if you try different verticals. However, this also means maintaining your campaigns becomes harder.

Campaign maintenance tasks include checking which ads should be paused, which ones need more budget, and which ones are becoming profitable. If managing your campaigns is becoming a burden to you, then The Optimizer can help.

This auto-optimization platform can be integrated with most trackers and traffic networks, so you can automate almost all your tasks. offers premium support, is maintenance-free, and uses API integration. The latter means there is no need to manually get reports from your traffic source and upload to your tracker as the API integration automates this process.

It comes in three forms, and these are:

The Optimizer Native

This version can be integrated with native ads providers and, of course, your tracking platform. The native ad networks it supports include the following:
  • MGID
  • Taboola
  • RevContent
  • Outbrain
  • Content Ad
The Optimizer Native has multiple features, the most notable of which are:

Automatic Rules
You can create automatic rules to make sure your budget is well-spent. The different types of rules you can impose are:
  • Campaign Level Rules
  • Widget Level Rules
  • Creative Level Rules
  • Bid or Budget Rules
Auto Bidding
Auto-optimization will not be as effective if it cannot adjust your bids and budgets. As such, Optimizer Native can do this for you based on your campaign’s performance and the rules you set.

Bulk Campaigns Creator & Bulk Content Uploader
If you’d like to create multiple variations, you can bulk upload them via the Optimizer. This can also be done for multiple traffic networks. You can upload up to 25 ad variations for one campaign.

The Native version has three pricing levels based on the average ad spend. These are:
  • Native Starter - priced at $199 per month, for a monthly average spend of $20,000.
  • Native Pro - priced at $399 monthly, this plan is for those whose average native ads expenditure is $50,000.
  • Native Master - this is the highest plan, worth $699 per month for users who spend around $100,000.

The Optimizer Mobile

Although named Optimizer Mobile, this platform accepts not just mobile traffic, but also pop traffic. Accepted networks include the following:
  • ZeroPark
  • PopAds
  • PopCash
  • PropellerAds
  • ExoClick
  • RTX Platform
  • Clickadu
  • HilltopAds
The Optimizer Mobile’s most notable features are:

Automatic Rules
Unlike Optimizer Native, this one has the following rule types:
  • Campaign Level Rules
  • Publisher Level Rules
  • Not Just Block Rules
Manage Campaign Bids and Budgets
You can simply log in to your tracker or to Optimizer to adjust the bids and budgets. The adjustment will automatically be done in your traffic network without a need to open it separately.

Similar to the Native one, there are three pricing plans available for the mobile optimizer, and these are:
  • Mobile Starter - priced at $99 per month, this can be used for an average of $10,000 ad spend monthly.
  • Mobile Pro - priced at $199 monthly, this plan are for users with a monthly ad spend of $20,000.
  • Mobile Master - the highest plan is priced at $299 per month for an average of $50,000 ad spend.


This version has features similar to the Mobile and Native ones, though this one is meant for affiliates who use adult traffic. The traffic sources it can be integrated with are:
  • ExoClick
  • TrafficForce
  • TrafficJunky
  • TrafficStars
The most noteworthy features of this version are:

Automatic Rules
The types of rules you can create are similar to that of Optimizer Native.

Advanced Day Parting
This allows you to choose the days of the week that you want the Optimizer to run its optimization tasks.

xOptimizer is still in beta, hence it is free for those who want to test the platform out and provide feedback. The Native Optimizer and the Mobile Optimizer are both available for a 15-day free trial for all plan levels.

The Optimizer’s Accepted Trackers

This optimization platform can be integrated with several trackers, and these are:
To automate your campaign management and optimization, you just have to connect both your tracking platform and traffic network to The Optimizer.

TheOptimizer Coupon Code

You can get a massive discount off your first month of TheOptimizer using our exclusive coupon codes:
  • TheOptimizer Mobile: 69% off with the coupon code AFFLIFTM
  • TheOptimizer Native: 50% off with the coupon code AFFLIFT
🚀 TheOptimizer is a part of the affLIFT community! You can message them ( with any questions you have or post on their official thread.

Latest Comment

Latest Rating

  • Varun
  • 5.00 star(s)
Amazing! Have been using the Native version for a few months and it basically pays for itself. I love the slack notifications as it allows me to stay on top of my campaigns(you can set up Telegram or Email notifications too).. Can say that TheOptimizer at least saves me a few thousand $ a month by cutting out unprofitable placements. It basically feels like I have hired someone in my team to optimize the campaigns! :D

One tip though, for Native ads you can upload ads through Optimizer but for push ads, you cannot upload creatives! I would totally pay for the Push (Mobile) version if you can add this feature :) Information

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