You should test Direct Click from PropellerAds



Staff Member
Community Leader
Apr 17, 2018
Last year, @Varun made a case for the Direct Click traffic from PropellerAds and I remember testing it a bit and being disappointed in the traffic volume and kind of just tossing it aside. It converted, but there wasn't enough traffic at the time for the campaigns I was running to really focus on it.

Well, over the past few weeks I've been spending quite a bit more time in my PropellerAds dashboard and after seeing someone here on the forum mention good results with Direct Click I decided to give it another try.


The traffic volume isn't as high as pops, but I'm getting much better volume than a year ago and the biggest impact I'm seeing is a MUCH higher CTR on my landing pages and way better conversion rates.

Of course, they are two different ad formats so you would expect variations but in the end all that matters is profit and my ROI is better on Direct Click right now too.

You can setup a CPA Goal, SmartCPM, or just regular CPM campaign with it. Your CPV will be higher than pops, but your EPV should be too 😃
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