Guide How to run Bing Ads: insights from practitioners

Adsterra

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Bing Ads is a source where people scam on training and consumables, selling outdated information/water and autoregs at the price of a mega-farm. We decided that there should be at least one article about Microsoft Ads, so we talked to those who were willing to share information about the source. You’ll learn how to run campaigns with Bing Ads and whether it is profitable to work with nutra in this source.

In Microsoft Ads, there are several advertising formats. In this material, we are discussing Responsive Search Ads.

Who we’re talking to:
  • Andrey, a solo arbitrageur;
  • EXXE, the owner of a Bing Ads account shop.

General information about Bing​

Is it allowed to advertise nutra, crypto, and gambling on Bing? Which verticals work well there? What can be run from this source?

EXXE
: SS/Trial nutra works well for sure, especially cosmetics. VPNs work, insurance. In general, everything works on Bing that is run on tier-1-2 countries.

1-png.46604

Here you can see where the clicks on the ad came from

fjGzD6J9LDZpYxHwhCOVHv3CYrDpCnnMXEo7USTgZNZ8oNjSkS0I497xVG5Lsac1_dTHvbu-p2HDzZqy9ozMOcgl5_ZNK3JBYDJBdJ9YuIL7PTIPJrjPzIRwJkxW9eHJQFcr5-f-n6S9jhIX

This screenshot displays clicks, impressions, CTR, average cost per click, and spend.

Andrey: The source has proven itself excellently
 
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