- Mar 1, 2021
Companies with a service or product who want to outsource some of their marketing efforts use CPA marketing. These businesses would pay affiliates or publishers per conversion to attract traffic and conversions to their website.
When an affiliate or publisher can achieve a conversion for less than the company pays for it, they might benefit from the difference (which sometimes can be huge). Furthermore, both parties are satisfied. The affiliate may use their marketing abilities to carve out a profit for themselves, and the offer provider can pull in more leads at a cost that is lucrative to them without the effort of performing the promotion.
CPA stands for cost per action, by the way. The company's CPA indicates how much they're willing to pay an affiliate or publisher for that action (aka the conversion). The CPA for the affiliate or publisher running that offer, on the other hand, is the price they pay for each convert.
Affiliate marketing will be successful as long as the affiliate can bring conversions at a lower cost than the offer is paying out. It's much easier said than done.
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