How to grow your affiliate marketing program

[Luke]

My favorite marketing newsletter, STACKED MARKETER, had an interesting section today that I enjoyed so I thought I would share it here

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How to grow your affiliate marketing program​

If you can make affiliate marketing work for your business, then the sky's the limit.

You’d have an army of people working on your customer acquisition that you only pay when you get new sales.

However, growing an affiliate marketing program isn’t that easy. These tactics shared by Aazar Shad (tweet embedded below) might help you build a successful system.

Let’s boogie.

• Think about your affiliate program as a product: It has an offer, value proposition, and a lifecycle. You need to make it stand out to draw people in.
• Your customers are your best affiliates: Promote your affiliate program to your customers and make it easy to access.
• Educate your affiliates about your product and provide them ideas on when, where, and how to promote it.
• Chase micro-affiliates: Look for affiliates in different languages, topics, and sub-categories. Aazar Shad said they made more money with French and Russian affiliates than popular English-speaking ones.
• Treat it like a long-term relationship and don’t be afraid to offer cash