- Joined
- May 14, 2018
- Messages
- 470
According to publicly available figures, 85% of users prefer mobile applications over mobile websites, and the e-commerce sector is likewise expanding primarily through mobile. Based on statistics, the growth rate for mobile payments is always rising and is expanding by more than 60% annually, thus it makes sense to invest in this particular segment.
In today's case study, one of our advertisers who has been working with us for five years was open-minded enough to hear our advice and ultimately run advertisements on Shopee. He typically runs advertising on short-video mobile applications but this was a nice “twist”.
We do not want to blabber too much, but we definitely need to share how our suggestion acquired around 70,000+ conversions in less than two months. In a nutshell, our beloved partner went through the below phases:
Phase 1
Popunder, Direct Links and Push Notifications -> 5254 total conversions in 2 weeks
Phase 2
Popunder, Direct Links with pre-landers and Push Notifications with additional creatives like budges -> +8321 conversions in total compared to what was made before
Phase 3
IPP -> 91 conversions from the first launch
Phase 4
Survey Exit -> almost 1000 conversions in
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