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Case Study Beware of frequency caps on your traffic network (here's why)


Well-known member
Community Leader
Hey guys. Today I wanted to talk about something we've been testing in the past weeks. That is frequency capping and you might have seen it several times before when creating a campaign. Here's an example of how it looks in PopAds:
frequency capping settings popads.jpg
Frequency capping allows you to select how many times per day or hour a visitor should see your ad before not showing it anymore. The idea behind this is simple. If somebody...
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