Hey guys. Today I wanted to talk about something we've been testing in the past weeks.
That is frequency capping and you might have seen it several times before when creating a campaign. Here's an example of how it looks in PopAds:
Frequency capping allows you to select how many times per day or hour a visitor should see your ad before not showing it anymore.
The idea behind this is simple. If somebody visited a website and saw your banner 10 times and didn't click, he might not be interested, so why keep showing him the same
That is frequency capping and you might have seen it several times before when creating a campaign. Here's an example of how it looks in PopAds:
Frequency capping allows you to select how many times per day or hour a visitor should see your ad before not showing it anymore.
The idea behind this is simple. If somebody visited a website and saw your banner 10 times and didn't click, he might not be interested, so why keep showing him the same
