Case Study Beware of frequency caps on your traffic network (here's why)

[servandosilva]

Hey guys. Today I wanted to talk about something we've been testing in the past weeks.
That is frequency capping and you might have seen it several times before when creating a campaign. Here's an example of how it looks in PopAds:

Frequency capping allows you to select how many times per day or hour a visitor should see your ad before not showing it anymore.
The idea behind this is simple. If somebody visited a website and saw your banner 10 times and didn't click, he might not be interested, so why keep showing him the same