Ads Transparency Center: How Useful Is Google Ads’ Internal Spy Tool For Affiliate Marketers?

[YeezyPay]

In 2023, Google launched Ads Transparency Center - its own version of the Meta Ad Library and other spy services, which publicly displays ads from advertisers using the Google Ads platform. Although Ads Transparency Center was created to provide ordinary Google users with control over advertising, in this article, we will find out how useful the service is for affiliate marketers.

Is it possible to track competitors' ad campaigns using Ads Transparency Center?​

Since the service is open access, media buyers and marketers can try their luck in finding advertising campaigns and creatives from competitors. It's important to note that if these competitors are not verified advertisers with Google, their paid content (ads) will not show up in Google Transparency Center results.

It's also worth noting that ads from advertisers using trusted agency accounts from services like YeezyPay are unlikely to be found by competitors in Google's internal ad library. In this case, the campaign runs on behalf of a Google partner agency, whose legal name only a few may know.

Many affiliates hide creatives and landing pages from spy services, including Ads Transparency Center. Being able to properly conceal your creatives and