Step 14 - Success / Failure Stories

[Luke]

Quick question @Luke how does one scale from here?

Congrats on getting it positive. A lot of people are asking how to scale. My recommendation would be to test new GEOs (now that you have a good handle on how to optimize) and also to test new offers. For example, you could try scaling this by using Monetizer's push smartlink where you can make revenue on the frontend and backend

 

[Webzilla]

Luke, thanks for the guide! I'm still in the red, but I hope until tomorrow the situation will improve.

 

[Webzilla]

I woke up and was pleasantly surprised.

I need to adjust the time, remove the hours of the show, in which the negative ROI. Where can i do this?

I decided to turn off ad serving at a loss.

It seems to me that $ 5 is too small for testing.
50-100 dollars would show us a more interesting picture. What do you think of it? Spend $ 100 on a test, choose good geo and ID sites.

My 2-day totals:

 

[Webzilla]

I don’t understand how it works. How can I optimize the campaign on time if the data is like this:

Yesterday:

Today:

Do I need to optimize my campaign for delivery time? If so, which ROI indicators are critical? What time zones should be deleted?
Thank you in advance for your response.

 

[Jimmy]

Do I need to optimize my campaign for delivery time?

You should only consider looking at dayparting when you've optimized everything else possible. I've never bothered doing it and I've found that after optimizing everything else my dayparting stats turn completely green across the board. Focus on geos and publishers - just remove the ones that get no conversions first, then the ones that get only one conversion etc, until you have a nice green campaign. Only when every geo and every publisher you have left is green should you consider chipping away at things like browsers and maybe devices.

 

[Webzilla]

You should only consider looking at dayparting when you've optimized everything else possible. I've never bothered doing it and I've found that after optimizing everything else my dayparting stats turn completely green across the board. Focus on geos and publishers - just remove the ones that get no conversions first, then the ones that get only one conversion etc, until you have a nice green campaign. Only when every geo and every publisher you have left is green should you consider chipping away at things like browsers and maybe devices.

Thanks!
From 15 o’clock the campaign went negative (((I don’t know what could be the problem ....

 

[Webzilla]

You should only consider looking at dayparting when you've optimized everything else possible. I've never bothered doing it and I've found that after optimizing everything else my dayparting stats turn completely green across the board. Focus on geos and publishers - just remove the ones that get no conversions first, then the ones that get only one conversion etc, until you have a nice green campaign. Only when every geo and every publisher you have left is green should you consider chipping away at things like browsers and maybe devices.

Thank you for your feedback. Would you delete these browsers?

And these devices?

 

[Jimmy]

Would you delete these browsers?

Are you using Popads? Because those browsers look like they're being picked up by your tracker (BeMob?). Popads doesn't drill down to that kind of browser level - if anything those would be in the 'unknown' category on Popads. But if you're running a push offer then you only want to target Chrome.

And these devices?

It depends. How targeted is your campaign? Are all the geos you're targeting green and all the publishers? Until then I wouldn't look at devices.

The trick is to go after all the big things first - is there a whole country that just doesn't want your offer (maybe they speak a different language to the one the offer is written in, so they can't even read it)? Is there a publisher site that users don't like your offer (maybe that site has really poor implementation of the Popads code so your ad loads so slow it's never seen)?

Be patient and keep testing $5 at a time then stop and make one or two small changes then test again. Repeat.

 

[Webzilla]

Are you using Popads? Because those browsers look like they're being picked up by your tracker (BeMob?). Popads doesn't drill down to that kind of browser level - if anything those would be in the 'unknown' category on Popads. But if you're running a push offer then you only want to target Chrome.



It depends. How targeted is your campaign? Are all the geos you're targeting green and all the publishers? Until then I wouldn't look at devices.

The trick is to go after all the big things first - is there a whole country that just doesn't want your offer (maybe they speak a different language to the one the offer is written in, so they can't even read it)? Is there a publisher site that users don't like your offer (maybe that site has really poor implementation of the Popads code so your ad loads so slow it's never seen)?

Be patient and keep testing $5 at a time then stop and make one or two small changes then test again. Repeat.

Yes, I use PopAds.
I have already made all the important adjustments (GEO and offers) in 1 day of testing.
Thanks for your advice!

I want to delete these device versions, did I do it right? Or didn’t I delete them, but rather aimed at them? The interface PopAds is not very friendly for me

 

[Jimmy]

Or didn’t I delete them, but rather aimed at them?

Yes, you've aimed at them.

What I do when I want to mess with devices is 'Add All' then transfer the ones I don't want back over to the left.

I think it's interesting looking at some of those devices because I see the same culprits coming up as duds when I check my stats sometimes.

 

[Webzilla]

Yes, you've aimed at them.

What I do when I want to mess with devices is 'Add All' then transfer the ones I don't want back over to the left.

I think it's interesting looking at some of those devices because I see the same culprits coming up as duds when I check my stats sometimes.

Thank you! I figured it out! I added everything and excluded those that give a negative result.

 

[Webzilla]

I don’t know what to do, why the campaign became unprofitable, the reasons (((

 

[Jimmy]

I don’t know what to do, why the campaign became unprofitable, the reasons (((

Give it a bit of time and see what happens tomorrow. Sometimes things just drop off and then come back again for no obvious reason. If it doesn't come back in another day then start digging deeper to see if anything else looks unusual.

 

[Webzilla]

Give it a bit of time and see what happens tomorrow. Sometimes things just drop off and then come back again for no obvious reason. If it doesn't come back in another day then start digging deeper to see if anything else looks unusual.

I stopped the campaign, in those geos that I was targeting now the night

 

[Amandauk]

I was doing quite well with the campaign, it was profitable and then suddenly the AP dropped from 0.04 to 0.01 and killed my profit! Why would this happen?

 

[Webzilla]

I was doing quite well with the campaign, it was profitable and then suddenly the AP dropped from 0.04 to 0.01 and killed my profit! Why would this happen?

I have exactly the same situation! The most important difficulty is to understand the causes and correct them. But no one is talking about possible causes.
I don't know what to do. Today I started all over again, spent 20 dollars on testing to get more data. The data is received, but you need to somehow optimize the campaign.

 

[Webzilla]

I was doing quite well with the campaign, it was profitable and then suddenly the AP dropped from 0.04 to 0.01 and killed my profit! Why would this happen?

I suspect that there is some sequence of actions. For example:

- doing testing
- choose a profitable GEO
- - In GEO select profitable offers, site ID, category ID.
- create a separate campaign for each GEO, in which we apply settings for green segments (GEO, site ID, category ID)
- maybe even make reports on browser versions, mobile devices, time targeting.

This is just my guess. Need advice from more experienced guys. But I doubt that they will say a specific order of action. We have been shown a General principle, but we will have to deal with it ourselves.

 

[Webzilla]

I was doing quite well with the campaign, it was profitable and then suddenly the AP dropped from 0.04 to 0.01 and killed my profit! Why would this happen?

Read all the pages in this topic, there are some answers to our questions ☝

Step 12 - Optimized Results

Optimized Results So, I have great news. The second round of testing went well. It took quite a bit longer to spend our budget since we had removed so many countries, but the results got better and better: That’s right, the campaign was even PROFITABLE during the last hour it was running. In...

afflift.com

 

[Amandauk]

I suspect that there is some sequence of actions. For example:

- doing testing
- choose a profitable GEO
- - In GEO select profitable offers, site ID, category ID.
- create a separate campaign for each GEO, in which we apply settings for green segments (GEO, site ID, category ID)
- maybe even make reports on browser versions, mobile devices, time targeting.

This is just my guess. Need advice from more experienced guys. But I doubt that they will say a specific order of action. We have been shown a General principle, but we will have to deal with it ourselves.

Hi Webzilla
Thanks for this!
I have gone through the training a couple of times and focussed on countries, languages and offers
Good idea about creating separate campaigns, I'll look at doing this when I can work out why the drop in AP - trouble is this looks like this will be at a the affiliate level which determines the rate of payment as all all factors are good
One question - how do you narrow down on site ID and category ID ? I cannot see you can do this in pop ads , sorry if this is a stupid question!
I am gonna try the same campaign today and see if there is a change with the AP
Good luck with your campaigns - it's fun, and am learning lots!

 

[John P.]

Hi Webzilla
Thanks for this!
I have gone through the training a couple of times and focussed on countries, languages and offers
Good idea about creating separate campaigns, I'll look at doing this when I can work out why the drop in AP - trouble is this looks like this will be at a the affiliate level which determines the rate of payment as all all factors are good
One question - how do you narrow down on site ID and category ID ? I cannot see you can do this in pop ads , sorry if this is a stupid question!
I am gonna try the same campaign today and see if there is a change with the AP
Good luck with your campaigns - it's fun, and am learning lots!

You can narrow down on site ID and category ID on Bemob. Click your campaign - report -custom1 on the white dropdowns. Hope it helps