Step 10 - Analyzing Your PopAds Campaigns using BeMob

[Luke]

Analyzing Your PopAds Campaigns using BeMob

As I mentioned earlier, I do not expect this campaign to be profitable within our $10 budget. Very rarely will you be profitable with your initial testing. Instead, the initial testing phase of an affiliate marketing campaign is specifically to gather data on how an audience performs with a particular affiliate offer.

Your goal for your initial testing of an affiliate campaign is to simply get conversions. Without conversions, our data is basically just telling us “this is not going to work.”

Once you have some conversions, your data is now telling you “this has some potential.”

This campaign is designed to get you conversions so we have some data we can truly analyze and optimize.

I am happy to say that is exactly what it did

My BeMob dashboard shows that with my $5 spent (they only tracked $4.59), I got 16 conversions and made $0.35.

Now, I realize an ROI of -92.30% isn’t overly attractive, but we’ll break it down and see what the data actually tells us.

First though, I want to login to my MOBIPIUM account to make sure they’re also showing 16 conversions.

Something to keep in mind: your tracker, traffic source, and affiliate network may all be on different time zones. This can cause your reports to not match up perfectly, but in most cases, you can set the time zones to whatever you want.

MOBIPIUM uses Lisbon’s time zone (GMT), PopAds lets you set the time zone when you run a report, and you can update the time zone your BeMob tracker uses by going to Settings, Tracker, and time zone is at the top:

UTC and GMT are the same thing (they’re on the same time zone).

Anyway, when I login to my MOBIPIUM account, I can see that my conversions match, but there was some click loss:

Click loss is common with pop traffic. It basically means that a percent of our clicks are not going to track and get “lost” because the link never finished loading. With pops, this happens a lot when the user exits the pop-up before the landing page loads.

While I love BeMob and their awesome free plan for their tracker, you will see less click loss with a faster tracker (you get what you pay for). But, for what we are trying to do, this is not a big deal.

Breaking down your campaign
We want to run a report for our campaign so we can break it down and see what is working and what is not working. Then, we will make changes according to what the data tells us and spend our last $5 on a more optimize campaign.

In BeMob, click on Campaigns, your campaign name, and then the Report button:

The default report is the one I wanted to look at first, our Offers. But, before we dig into it, let’s remove the columns in BeMob that we do not need so we can more easily analyze what we’re seeing.

Click on the Columns button and we’ll remove a bunch of them that we do not need:

I’m removing:

• Clicks
• Uniq. Clicks
• CPC
• CTR
• UCTR
• CR
• EPC

All of these are for “Clicks” which we do not have because we are direct linking. When someone clicks a link on your landing page, that is considered a click. We’re direct linking so our “Click” in BeMob is really a Visit.

Once you remove all of those, you will notice that your reports are much easier to read. Now, let’s take a look at how our offers were were split testing performed:

They actually performed pretty evenly. Our top converter was Push_Smart_5 at 0.18%. You’ll notice the average payout (AP) is different for each offer. This is because the smartlink pays differently based on whatever country is converting. So, with Push_Smart_5, the conversion rate was the best, but the average payout wasn’t. With this campaign, we should be mainly focused on the conversion rate. We’ll find the offer that converts best and then run it on the countries that are converting best overall.

So, let’s also take a look at Countries:

Immediately, this report tells me a lot. If you take a look at the top 2 countries listed (sort by Visits by default), you’ll see:

• India
• Indonesia

What you may also notice is that while these were our 2 most expensive countries in traffic volume, neither one of them had a conversion.

So, we spent nearly half our budget on 2 countries without a conversion. Believe it or not, this is actually a good thing. That means we must have some other countries in our list that have some potential!

If you click on the ROI column header, it’ll sort the data based on ROI:

These results are interesting. We were profitable in Germany and Sweden without hardly any traffic. South Korea and Thailand also seem to have some potential. Italy, Brazil, and Turkey also all had conversions, but we’ve got a long way to go before we’re going to get those profitable.

One thing to keep in mind with the MOBIPIUM smartlink is that the payouts will vary based on performance. So, ideally, we’d start generating a lot of volume in the GEOs that are close to profitable, do some optimizations, and then we’d also see an increase in payout from MOBIPIUM when our traffic performs well for them. A better strategy would probably be to find more stable sources for higher payouts for these types of offers if you wanted to scale.

Something else to keep in mind is that there are A LOT of countries that we hardly got any traffic in. So, because our initial test was with a low $5 budget, we’re probably missing out on some data.

So far, we’ve analyzed 2 segments of this campaign:

• Offers
• Countries

The last one I want to focus on is EXTREMELY important when optimizing any affiliate marketing campaign and that’s the traffic sources variables.

The traffic source variables are the ones that are automatically tracked by BeMob when we setup the traffic source template earlier.

With PopAds, those are:

I call these traffic source variables because these are unique to the traffic source you are working with.

We will be able to analyze and optimize the countries and offers we are promoting on any campaign on any traffic source, but we’re only going to be able to analyze the PopAds WebsiteID on a PopAds campaign.

With PopAds, the two main variables I typically analyze for are:

• WebsiteID
• CategoryID

The WebsiteID is the individual website that is generating the pops that we are buying. Some websites will convert better than others. Especially for specific types of offers.

The CategoryID is the category the website falls within. Remember, earlier we removed all the Adult categories. You’ll find some categories perform better than others for specific types of offers as well.

So, let’s take a look at those two things. Let’s start with the WebsiteID (my favorite):

The BeMob reports for the custom traffic source variables are under the Custom button in the menu:

Again, as soon as I open the WebsiteID report, I see some interesting data. The top 3 websites in traffic volume did not convert at all:

Let’s find the WebsiteIDs for the websites we did have conversions from. This is a fun report that you should use a lot.

Click on the icon next to Conv. and choose > and click Apply:

This report shows that we had 6 profitable WebsiteIDs (that should increase as we do our other optimizations) and if you only include the WebsiteIDs that had conversions, our ROI was only -22%.

Learning to run reports like this can be very powerful. There is a lot you can do within BeMob with this type of reporting.

For example, let’s say I wanted to know what countries I was getting conversions from for these WebsiteIDs. When I run that report, I see that I have website that is producing 150% ROI in South Korea:

Your initial campaigns are NOT going to be profitable. How do you get your campaigns profitable? You analyze your data just like this.

Before we optimize our campaign, let’s take a look at the CategoryID report we talked about earlier:

There is not a whole lot of data here for us to make any changes from and since I already have some changes planned, I am not going to make any changes to the campaign categories.

You don’t want to over optimize your campaign. When you make changes, do them slowly. We need to know how removing a lot of GEOs is going to impact our campaign. If we remove GEOs and Categories, then how do we know which change is positively impacting the campaign?

Based on the data we’ve seen, we should spend our last $5 on this campaign (before we fund it with more money, hopefully) testing specific countries we’re seeing some early results in.

Let’s go back to the Countries report and sort by EPV:

Our PopAds CPV is $0.0003 ($0.33 CPM). 4 of the 5 countries shown have an EPV pretty close to our CPV. We should be able to drive more traffic to those countries and collect more data and be almost breakeven or profitable. I want to include Italy as well since we got a nice amount of traffic from Italy and 2 conversions, but our EPV on it is probably too low. Also, based on the volume of traffic we received (about 10% of our total budget), we can probably decrease our CPM in PopAds for Italy and collect more data and potentially get it profitable at a $0.20 CPM instead of $0.33 we’re paying right now.

So, let’s go back to PopAds and optimize our campaign by removing all countries except:

• Germany
• Sweden
• South Korea
• Thailand

That’s it! We could potentially setup a separate campaign for Italy, but since we only have $5 left in budget, let’s just do this 1 optimization and see how the results are. Then, we can decide if we want to add more budget and keep working on this campaign.

NEXT: Step 11 - Optimizing our campaign

 

[thuannguyen]

Thnx luke!

 

[smaHeman]

Woow great learn a lot about how to think like an affiliate marketer. Thank you, Luke

 

[smaHeman]

One question, How long it took to finish this $5 traffic from worldwide? Less than an hour? If so, what can we do to get traffic for 24hours for low budget. (I am asking this because I thought that maybe we will miss some well performing countries in this quick tests)

 

[Akahma]

One question, How long it took to finish this $5 traffic from worldwide? Less than an hour? If so, what can we do to get traffic for 24hours for low budget. (I am asking this because I thought that maybe we will miss some well performing countries in this quick tests)

You can spread your budget along the day , by this you can check which parts of day is performing well , then you can adjust your dayparting ..

 

[Luke]

One question, How long it took to finish this $5 traffic from worldwide? Less than an hour? If so, what can we do to get traffic for 24hours for low budget. (I am asking this because I thought that maybe we will miss some well performing countries in this quick tests)

If you follow the course, you'll see it took about 10 minutes for me to spend my $5, but then after I did my analysis and optimizations, the next stage of testing took about 2-3 hours to spend the $5. I also mention that you will definitely miss some countries doing this low budget of a test.

 

[Shifu]

Hi @Luke so I ran the campaign how you configured and this what my BeMob looks like:

So what I understand is that I need to now optimise campaign by only keeping Yemen, Turkey, Argentina & South Korea.. these 4 countries.

Also, my Website ID looks like this

which in my case shows positive ROI...

So should I optimise by restricting campaign to only these Website IDs or Countries or both?

Sarvesh

 

[Luke]

Hi @Luke so I ran the campaign how you configured and this what my BeMob looks like:

Those are some promising results, Sarvesh

So what I understand is that I need to now optimise campaign by only keeping Yemen, Turkey, Argentina & South Korea.. these 4 countries.

Yes, that is probably would I would do.

So should I optimise by restricting campaign to only these Website IDs or Countries or both?

I would optimize based on the countries first and see how those results look. You want to funnel down:

• Targeting all countries is VERY BROAD
• Targeting specific countries is still BROAD
• Targeting specific WebsiteIDs for specific countries is NARROW

You want to keep things broad at first while you are collecting data. Eventually, you may want to target specific WebsiteIDs from specific countries to get a positive ROI, but first you want to make sure you are getting traffic from all the potential profitable WebsiteIDs for a country right? Well, the only way to do that is to spend a bit more money on those countries to collect that data

Great questions, btw

 

[Add!c7ed]

Those are some promising results, Sarvesh


Yes, that is probably would I would do.


I would optimize based on the countries first and see how those results look. You want to funnel down:

• Targeting all countries is VERY BROAD
• Targeting specific countries is still BROAD
• Targeting specific WebsiteIDs for specific countries is NARROW

You want to keep things broad at first while you are collecting data. Eventually, you may want to target specific WebsiteIDs from specific countries to get a positive ROI, but first you want to make sure you are getting traffic from all the potential profitable WebsiteIDs for a country right? Well, the only way to do that is to spend a bit more money on those countries to collect that data

Great questions, btw

What about CategoryID? Most of the traffic comes from only 3-5 categories. Could you stick to those 3-5 categories to run this test instead of running them all?

 

[Luke]

What about CategoryID? Most of the traffic comes from only 3-5 categories. Could you stick to those 3-5 categories to run this test instead of running them all?

Optimizing my CategoryID is definitely something you should do once you have enough data. One thing I've noticed is that a lot of times, I don't have a lot of data outside of a group of Categories. However, if you have significant data to remove some, you should

 

[Newmoon23]

Analyzing Your PopAds Campaigns using BeMob

As I mentioned earlier, I do not expect this campaign to be profitable within our $10 budget. Very rarely will you be profitable with your initial testing. Instead, the initial testing phase of an affiliate marketing campaign is specifically to gather data on how an audience performs with a particular affiliate offer.

Your goal for your initial testing of an affiliate campaign is to simply get conversions. Without conversions, our data is basically just telling us “this is not going to work.”

Once you have some conversions, your data is now telling you “this has some potential.”

This campaign is designed to get you conversions so we have some data we can truly analyze and optimize.

I am happy to say that is exactly what it did

View attachment 6471

My BeMob dashboard shows that with my $5 spent (they only tracked $4.59), I got 16 conversions and made $0.35.

Now, I realize an ROI of -92.30% isn’t overly attractive, but we’ll break it down and see what the data actually tells us.

First though, I want to login to my MOBIPIUM account to make sure they’re also showing 16 conversions.

Something to keep in mind: your tracker, traffic source, and affiliate network may all be on different time zones. This can cause your reports to not match up perfectly, but in most cases, you can set the time zones to whatever you want.

MOBIPIUM uses Lisbon’s time zone (GMT), PopAds lets you set the time zone when you run a report, and you can update the time zone your BeMob tracker uses by going to Settings, Tracker, and time zone is at the top:

View attachment 6472

UTC and GMT are the same thing (they’re on the same time zone).

Anyway, when I login to my MOBIPIUM account, I can see that my conversions match, but there was some click loss:

View attachment 6473

Click loss is common with pop traffic. It basically means that a percent of our clicks are not going to track and get “lost” because the link never finished loading. With pops, this happens a lot when the user exits the pop-up before the landing page loads.

While I love BeMob and their awesome free plan for their tracker, you will see less click loss with a faster tracker (you get what you pay for). But, for what we are trying to do, this is not a big deal.

Breaking down your campaign
We want to run a report for our campaign so we can break it down and see what is working and what is not working. Then, we will make changes according to what the data tells us and spend our last $5 on a more optimize campaign.

In BeMob, click on Campaigns, your campaign name, and then the Report button:

View attachment 6474

The default report is the one I wanted to look at first, our Offers. But, before we dig into it, let’s remove the columns in BeMob that we do not need so we can more easily analyze what we’re seeing.

Click on the Columns button and we’ll remove a bunch of them that we do not need:

View attachment 6475

I’m removing:

• Clicks
• Uniq. Clicks
• CPC
• CTR
• UCTR
• CR
• EPC

All of these are for “Clicks” which we do not have because we are direct linking. When someone clicks a link on your landing page, that is considered a click. We’re direct linking so our “Click” in BeMob is really a Visit.

Once you remove all of those, you will notice that your reports are much easier to read. Now, let’s take a look at how our offers were were split testing performed:

View attachment 6476

They actually performed pretty evenly. Our top converter was Push_Smart_5 at 0.18%. You’ll notice the average payout (AP) is different for each offer. This is because the smartlink pays differently based on whatever country is converting. So, with Push_Smart_5, the conversion rate was the best, but the average payout wasn’t. With this campaign, we should be mainly focused on the conversion rate. We’ll find the offer that converts best and then run it on the countries that are converting best overall.

So, let’s also take a look at Countries:

View attachment 6477

Immediately, this report tells me a lot. If you take a look at the top 2 countries listed (sort by Visits by default), you’ll see:

• India
• Indonesia

What you may also notice is that while these were our 2 most expensive countries in traffic volume, neither one of them had a conversion.

So, we spent nearly half our budget on 2 countries without a conversion. Believe it or not, this is actually a good thing. That means we must have some other countries in our list that have some potential!

If you click on the ROI column header, it’ll sort the data based on ROI:

View attachment 6478

These results are interesting. We were profitable in Germany and Sweden without hardly any traffic. South Korea and Thailand also seem to have some potential. Italy, Brazil, and Turkey also all had conversions, but we’ve got a long way to go before we’re going to get those profitable.

One thing to keep in mind with the MOBIPIUM smartlink is that the payouts will vary based on performance. So, ideally, we’d start generating a lot of volume in the GEOs that are close to profitable, do some optimizations, and then we’d also see an increase in payout from MOBIPIUM when our traffic performs well for them. A better strategy would probably be to find more stable sources for higher payouts for these types of offers if you wanted to scale.

Something else to keep in mind is that there are A LOT of countries that we hardly got any traffic in. So, because our initial test was with a low $5 budget, we’re probably missing out on some data.

So far, we’ve analyzed 2 segments of this campaign:

• Offers
• Countries

The last one I want to focus on is EXTREMELY important when optimizing any affiliate marketing campaign and that’s the traffic sources variables.

The traffic source variables are the ones that are automatically tracked by BeMob when we setup the traffic source template earlier.

With PopAds, those are:

View attachment 6479

I call these traffic source variables because these are unique to the traffic source you are working with.

We will be able to analyze and optimize the countries and offers we are promoting on any campaign on any traffic source, but we’re only going to be able to analyze the PopAds WebsiteID on a PopAds campaign.

With PopAds, the two main variables I typically analyze for are:

• WebsiteID
• CategoryID

The WebsiteID is the individual website that is generating the pops that we are buying. Some websites will convert better than others. Especially for specific types of offers.

The CategoryID is the category the website falls within. Remember, earlier we removed all the Adult categories. You’ll find some categories perform better than others for specific types of offers as well.

So, let’s take a look at those two things. Let’s start with the WebsiteID (my favorite):

The BeMob reports for the custom traffic source variables are under the Custom button in the menu:

View attachment 6480

Again, as soon as I open the WebsiteID report, I see some interesting data. The top 3 websites in traffic volume did not convert at all:

View attachment 6481

Let’s find the WebsiteIDs for the websites we did have conversions from. This is a fun report that you should use a lot.

Click on the icon next to Conv. and choose > and click Apply:

View attachment 6482

This report shows that we had 6 profitable WebsiteIDs (that should increase as we do our other optimizations) and if you only include the WebsiteIDs that had conversions, our ROI was only -22%.

View attachment 6483

Learning to run reports like this can be very powerful. There is a lot you can do within BeMob with this type of reporting.

For example, let’s say I wanted to know what countries I was getting conversions from for these WebsiteIDs. When I run that report, I see that I have website that is producing 150% ROI in South Korea:

View attachment 6484

Your initial campaigns are NOT going to be profitable. How do you get your campaigns profitable? You analyze your data just like this.

Before we optimize our campaign, let’s take a look at the CategoryID report we talked about earlier:

View attachment 6485

There is not a whole lot of data here for us to make any changes from and since I already have some changes planned, I am not going to make any changes to the campaign categories.

You don’t want to over optimize your campaign. When you make changes, do them slowly. We need to know how removing a lot of GEOs is going to impact our campaign. If we remove GEOs and Categories, then how do we know which change is positively impacting the campaign?

Based on the data we’ve seen, we should spend our last $5 on this campaign (before we fund it with more money, hopefully) testing specific countries we’re seeing some early results in.

Let’s go back to the Countries report and sort by EPV:

View attachment 6486

Our PopAds CPV is $0.0003 ($0.33 CPM). 4 of the 5 countries shown have an EPV pretty close to our CPV. We should be able to drive more traffic to those countries and collect more data and be almost breakeven or profitable. I want to include Italy as well since we got a nice amount of traffic from Italy and 2 conversions, but our EPV on it is probably too low. Also, based on the volume of traffic we received (about 10% of our total budget), we can probably decrease our CPM in PopAds for Italy and collect more data and potentially get it profitable at a $0.20 CPM instead of $0.33 we’re paying right now.

So, let’s go back to PopAds and optimize our campaign by removing all countries except:

• Germany
• Sweden
• South Korea
• Thailand

That’s it! We could potentially setup a separate campaign for Italy, but since we only have $5 left in budget, let’s just do this 1 optimization and see how the results are. Then, we can decide if we want to add more budget and keep working on this campaign.

NEXT: Step 11 - Optimizing our campaign

Thanks Luke this training course is truly amazing, how do you think I did

Analyzing Your PopAds Campaigns using BeMob

As I mentioned earlier, I do not expect this campaign to be profitable within our $10 budget. Very rarely will you be profitable with your initial testing. Instead, the initial testing phase of an affiliate marketing campaign is specifically to gather data on how an audience performs with a particular affiliate offer.

Your goal for your initial testing of an affiliate campaign is to simply get conversions. Without conversions, our data is basically just telling us “this is not going to work.”

Once you have some conversions, your data is now telling you “this has some potential.”

This campaign is designed to get you conversions so we have some data we can truly analyze and optimize.

I am happy to say that is exactly what it did

View attachment 6471

My BeMob dashboard shows that with my $5 spent (they only tracked $4.59), I got 16 conversions and made $0.35.

Now, I realize an ROI of -92.30% isn’t overly attractive, but we’ll break it down and see what the data actually tells us.

First though, I want to login to my MOBIPIUM account to make sure they’re also showing 16 conversions.

Something to keep in mind: your tracker, traffic source, and affiliate network may all be on different time zones. This can cause your reports to not match up perfectly, but in most cases, you can set the time zones to whatever you want.

MOBIPIUM uses Lisbon’s time zone (GMT), PopAds lets you set the time zone when you run a report, and you can update the time zone your BeMob tracker uses by going to Settings, Tracker, and time zone is at the top:

View attachment 6472

UTC and GMT are the same thing (they’re on the same time zone).

Anyway, when I login to my MOBIPIUM account, I can see that my conversions match, but there was some click loss:

View attachment 6473

Click loss is common with pop traffic. It basically means that a percent of our clicks are not going to track and get “lost” because the link never finished loading. With pops, this happens a lot when the user exits the pop-up before the landing page loads.

While I love BeMob and their awesome free plan for their tracker, you will see less click loss with a faster tracker (you get what you pay for). But, for what we are trying to do, this is not a big deal.

Breaking down your campaign
We want to run a report for our campaign so we can break it down and see what is working and what is not working. Then, we will make changes according to what the data tells us and spend our last $5 on a more optimize campaign.

In BeMob, click on Campaigns, your campaign name, and then the Report button:

View attachment 6474

The default report is the one I wanted to look at first, our Offers. But, before we dig into it, let’s remove the columns in BeMob that we do not need so we can more easily analyze what we’re seeing.

Click on the Columns button and we’ll remove a bunch of them that we do not need:

View attachment 6475

I’m removing:

• Clicks
• Uniq. Clicks
• CPC
• CTR
• UCTR
• CR
• EPC

All of these are for “Clicks” which we do not have because we are direct linking. When someone clicks a link on your landing page, that is considered a click. We’re direct linking so our “Click” in BeMob is really a Visit.

Once you remove all of those, you will notice that your reports are much easier to read. Now, let’s take a look at how our offers were were split testing performed:

View attachment 6476

They actually performed pretty evenly. Our top converter was Push_Smart_5 at 0.18%. You’ll notice the average payout (AP) is different for each offer. This is because the smartlink pays differently based on whatever country is converting. So, with Push_Smart_5, the conversion rate was the best, but the average payout wasn’t. With this campaign, we should be mainly focused on the conversion rate. We’ll find the offer that converts best and then run it on the countries that are converting best overall.

So, let’s also take a look at Countries:

View attachment 6477

Immediately, this report tells me a lot. If you take a look at the top 2 countries listed (sort by Visits by default), you’ll see:

• India
• Indonesia

What you may also notice is that while these were our 2 most expensive countries in traffic volume, neither one of them had a conversion.

So, we spent nearly half our budget on 2 countries without a conversion. Believe it or not, this is actually a good thing. That means we must have some other countries in our list that have some potential!

If you click on the ROI column header, it’ll sort the data based on ROI:

View attachment 6478

These results are interesting. We were profitable in Germany and Sweden without hardly any traffic. South Korea and Thailand also seem to have some potential. Italy, Brazil, and Turkey also all had conversions, but we’ve got a long way to go before we’re going to get those profitable.

One thing to keep in mind with the MOBIPIUM smartlink is that the payouts will vary based on performance. So, ideally, we’d start generating a lot of volume in the GEOs that are close to profitable, do some optimizations, and then we’d also see an increase in payout from MOBIPIUM when our traffic performs well for them. A better strategy would probably be to find more stable sources for higher payouts for these types of offers if you wanted to scale.

Something else to keep in mind is that there are A LOT of countries that we hardly got any traffic in. So, because our initial test was with a low $5 budget, we’re probably missing out on some data.

So far, we’ve analyzed 2 segments of this campaign:

• Offers
• Countries

The last one I want to focus on is EXTREMELY important when optimizing any affiliate marketing campaign and that’s the traffic sources variables.

The traffic source variables are the ones that are automatically tracked by BeMob when we setup the traffic source template earlier.

With PopAds, those are:

View attachment 6479

I call these traffic source variables because these are unique to the traffic source you are working with.

We will be able to analyze and optimize the countries and offers we are promoting on any campaign on any traffic source, but we’re only going to be able to analyze the PopAds WebsiteID on a PopAds campaign.

With PopAds, the two main variables I typically analyze for are:

• WebsiteID
• CategoryID

The WebsiteID is the individual website that is generating the pops that we are buying. Some websites will convert better than others. Especially for specific types of offers.

The CategoryID is the category the website falls within. Remember, earlier we removed all the Adult categories. You’ll find some categories perform better than others for specific types of offers as well.

So, let’s take a look at those two things. Let’s start with the WebsiteID (my favorite):

The BeMob reports for the custom traffic source variables are under the Custom button in the menu:

View attachment 6480

Again, as soon as I open the WebsiteID report, I see some interesting data. The top 3 websites in traffic volume did not convert at all:

View attachment 6481

Let’s find the WebsiteIDs for the websites we did have conversions from. This is a fun report that you should use a lot.

Click on the icon next to Conv. and choose > and click Apply:

View attachment 6482

This report shows that we had 6 profitable WebsiteIDs (that should increase as we do our other optimizations) and if you only include the WebsiteIDs that had conversions, our ROI was only -22%.

View attachment 6483

Learning to run reports like this can be very powerful. There is a lot you can do within BeMob with this type of reporting.

For example, let’s say I wanted to know what countries I was getting conversions from for these WebsiteIDs. When I run that report, I see that I have website that is producing 150% ROI in South Korea:

View attachment 6484

Your initial campaigns are NOT going to be profitable. How do you get your campaigns profitable? You analyze your data just like this.

Before we optimize our campaign, let’s take a look at the CategoryID report we talked about earlier:

View attachment 6485

There is not a whole lot of data here for us to make any changes from and since I already have some changes planned, I am not going to make any changes to the campaign categories.

You don’t want to over optimize your campaign. When you make changes, do them slowly. We need to know how removing a lot of GEOs is going to impact our campaign. If we remove GEOs and Categories, then how do we know which change is positively impacting the campaign?

Based on the data we’ve seen, we should spend our last $5 on this campaign (before we fund it with more money, hopefully) testing specific countries we’re seeing some early results in.

Let’s go back to the Countries report and sort by EPV:

View attachment 6486

Our PopAds CPV is $0.0003 ($0.33 CPM). 4 of the 5 countries shown have an EPV pretty close to our CPV. We should be able to drive more traffic to those countries and collect more data and be almost breakeven or profitable. I want to include Italy as well since we got a nice amount of traffic from Italy and 2 conversions, but our EPV on it is probably too low. Also, based on the volume of traffic we received (about 10% of our total budget), we can probably decrease our CPM in PopAds for Italy and collect more data and potentially get it profitable at a $0.20 CPM instead of $0.33 we’re paying right now.

So, let’s go back to PopAds and optimize our campaign by removing all countries except:

• Germany
• Sweden
• South Korea
• Thailand

That’s it! We could potentially setup a separate campaign for Italy, but since we only have $5 left in budget, let’s just do this 1 optimization and see how the results are. Then, we can decide if we want to add more budget and keep working on this campaign.

NEXT: Step 11 - Optimizing our campaign

This what I did my 1st test run what do you think @Luke (Idk how one of my ads disappeared)

 

[Luke]

This what I did my 1st test run what do you think @Luke

It looks like you have some profitable GEOs you could continue to test

 

[Newmoon23]

It looks like you have some profitable GEOs you could continue to test

These are my 2nd runs results , I found Columbia to be the most promising based off of GEOs info given.. Should I scale or play it safe some more and I was thinking of adding a bigger budget.. Feedback is key and greatly appreciated, o and my cousins name is Luke and he said the force is strong with you

 

[Newmoon23]

These are my 2nd runs results , I found Columbia to be the most promising based off of GEOs info given.. Should I scale or play it safe some more and I was thinking of adding a bigger budget.. Feedback is key and greatly appreciated, o and my cousins name is Luke and he said the force is strong with you

 

[Luke]

These are my 2nd runs results , I found Columbia to be the most promising based off of GEOs info given.. Should I scale or play it safe some more and I was thinking of adding a bigger budget.. Feedback is key and greatly appreciated, o and my cousins name is Luke and he said the force is strong with you

Drilldown Columbia by WebsiteID and see if you have some profitable websites

 

[MaGeek]

 

[yalaniv]

Awesome way Luke.

This is my first 5$ results:

I removed 1 website and 8 countries
And now I wait for the second 5$ spent

 

[tenko]

Hi @Luke , My Bemob doesn't show the </>Custom tab. How can I set it up?

 

[yalaniv]

View attachment 6673

Hi @Luke , My Bemob doesn't show the </>Custom tab. How can I set it up?

The original screen capture is little bit tricky.

1. Click the little icon near the offer name, and then the Report button will be available

2. Click on the report button

3. In the new screen, below the offer name you will see a list that you can choose the Custom tab from there

4. Optimize and make alot of money

 

[Luke]

View attachment 6673

Hi @Luke , My Bemob doesn't show the </>Custom tab. How can I set it up?

yeah, as @yalaniv said, you need to click on Campaigns and then click on your campaign, Report, and then you will see it as an option