SmartCPM - Auto vs manual CPM question

Tamas

Contributor
Joined
Nov 24, 2021
Messages
197
I did 2 SmartCPM tests yesterday on PropellerAds but I don't understand why is my campaign's ROI almost the same.

In the first one, I've used "Automatic bidding"

1658486691552-png.29385


and "Auto-Optimization enabled":

1658486769472-png.29386



Here are the results:


1658486851827-png.29387



In the second campaign, I've entered $0.5 CPM with same auto optimization settings:

1658487000865-png.29388



Here are the results:

1658487141550-png.29389


CR is lower, CPA higher. I thought if I bid lower I'll get a better ROI, maybe close to breakeven...

How in the world can you get these profitable? It's not my first try, I always get results like these with SmartCPM, no matter what I do.

Also, I think the test budget per zone id's is more than enough, I see it spends close to $1/ zone, and then it excludes them if not profitable. Payout is $0.024...


Here are the stats for the Autobidding campaign, sorted by Impressions:

1658487797652-png.29390




And sorted by Conversions:

1658487919441-png.29391




Campaign #2:

by Impressions:


1658488167221-png.29392



By Conversions:

1658488204678-png.29393



So, are these "ok" stats so far? Should I just continue spending on them and let the algo do it's work, can these ever reach green? or are these clear losers?
 
To view the premium content in our affiliate marketing forum (including this awesome thread), you must first register and upgrade your account. Register today and become a part of our amazing community!
Top