- May 7, 2018
In the affiliate marketing world, scaling refers to essentially making more money from your already profitable campaign. There are two types of scaling:
- Vertical Scaling - This is when you stick to the same traffic source and try to spend more money so you can make more money.
- Horizontal Scaling - This is when you take your profitable campaign and port it to other traffic sources that sell the same type of traffic to increase your spending. You'd have campaigns across several traffic sources that you have to manage in the end.