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ROI better but Profit getting worse

IgorSia

Contributor
Joined
Jun 4, 2021
Messages
70
Hello everyone;)

A very interesting point that I cannot explain.
I have a campaign where ROI is getting better but profit is getting worse.

74-roi-png.20599

After an hour
roi-69-png.20600


Why it happens?
Does this mean that the campaign will not enter the green zone?
Thanks for the answers in advance🙏
 
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