Anth
Grand Guru
- Joined
- Jan 13, 2019
- Messages
- 1,052
Ouch! Have you looked through your data to see if there were some specific widgets crushing your budget?
Same today (so far) unfortunately:
I am running CPC RON + vCPM RON. I think I'm paying too much for clicks in the vCPM.
Today new creatives were approved late, I'm testing all new images with the best headline. So I've just increased both budgets to $150 each, give the new ones a chance to spend.
New ones might get better CTR% and lower my vCPM cpc hopefully?
I just re-checked and there's 1 widget taking most of the budget costing more than $1 cpc. Plus since I have no "winning" widgets yet, I'm not gonna pay that lol especially with it having just 1 conversion.