Follow Along Resurrecting a Neglected Authority Site

[JWiles]

It’s time for me to make a true run a growing a portfolio of sites. To start, I’m going to resurrect a site I’ve been neglecting for years. I’m an SEO Director for a SaaS company. Everyday I see my efforts drive large amounts of revenue for others. It’s time to put that experience to work for myself. I know how to do SEO, but I need to learn how to run an actual media business.

About the site​

I’ve pushed this site off for years and I need to either dump it or actually make a legit run at growing it. I’m choosing the latter.

It’s a short brandable domain in the gaming/tech niche. When I first got the idea, I threw up around 60 posts of hastily-written content with minimal optimization. It gets a trickle of traffic, but nothing to write home about.

Why was it neglected?​

I don’t like the niche. I don’t hate it, but it doesn’t interest me in the slightest.

This violates one of the first rules of building an authority site, and to anyone looking to build one, I would 100% recommend you build it around