There's a lot of talk done about retargeting for
traffic sources like FB and Google, in general. There's less retargeting discussed for push because it's a relatively aggressive source where people either convert with your first angle or they will be unlikely to convert again.
What would make sense is to gather a list of people who converted already and send them more related offers, usually done by gathering a push list yourself instead of paying to reach them again.
Not saying retargeting is not good, just trying to actually explain why people don't talk about it much in this section specifically
I don't just use FB and Google... I use bing, propeller,choozle, amplify, twitter, Pinterest, match2one and a few others. Now with that said I don't just send them back to the same offer. I use different offers similar to what they clicked on in the first place. I use advertorials not just monetized with the offer/ I use native ads, pop under, push, display and smart links and use code for exit intent, pop timer redirects,
back button pops... if you look at most publisher sites they are riff with all those ad types so on advertorials it doesn't really affect user experience( and if you don't use them a blank/ no ad placements advertorial looks fake to begin with) as they/people are used to seeing it all ... and if they don't buy the main offer I still get a little in ad revenue...in some cases the ad revenue made more than the offer.
If you are really aggressive you can set up redirect loops / ( meaning you have advertorials set up with different publisher ads and as soon as one page is reached timer pops under another advertorial, then the next timer goes off and another advertorial is popped and so on... don't get greedy like popping more than 3-5 I have not done more than that ... I mean if you have property just sitting there with monetizations on them it just makes sense to use them....I have my retargeting pixels set up through cloakers on links ... once a user is cookied to a pixel in a category you can send them similar offers cheap... maybe they heard Keto is a scam from the fat lady at work but, heard that nutraslim works from the 20yr old neighbor. If your advertorials are monetized sometimes the traffic from retargeting costs nothing to at least offsetting some % of your spend...
Example: I just ran Tony Robbins offer to an email list of 1.5 million got 6 conversions = $5,888.00 in commissions ( would have been more but over half the traffic I sent to their lander couldn't optin as they kept switching the lander( with and without optin form) throughout the launch)
Retargeting: everyone who opened and clicked the email 20k people in the retargeting pool.... showed them ads for other training products and services related ...cost $400 made $813- net profit = $371 from hosting offers $42 from advertising placements = 100%+ roi from retargeting --- I was also very Lazy and didn't optimize at all on anything... so I will not complain about $413 I made on the back end...( I was so pissed that half my traffic went to waste so i lost ambition to do much with it)
I have shut everything down and am starting with all fresh stuff and better-optimized advertorials and offers. Also, redoing email sequences so I can set up the email campaign and it will run on it's own for between 45-90 days straight with around 3+million email list ( it's all cold emails, I am trying a new 3rd party sender that uses shared ip's . I am setting up new dedicated ip's and sending domains servers for my opt-in forms)
I used a 64 ip server setup that costs $250 for 30days and got the sending domain blacklisted on day 20 something( my guy fixed it no questions asked )so it is time to try another way ( I lost roughly 200k emails going to spam or blocked by esps)...BTW if anyone needs an email server setup that is almost bullet proof with multiple ip's( 1-128+ ip's in rotation) on rotation and friendly administrators to spammers/bulk cold sending....
@Taylor @manu send me a message and I will give you my skype ID and I will hook you up with my guy. I owe this guy some referrals for helping me out and not closing my account for spam complaints...he even set up a 2nd server for me with 5 dedicated ip's and domains just so I could run the lists through to remove the bounces and spam complainers for $200 for 30days and I blacklisted domains and ip's like a few times and he fixed it and gave me new domains and ip's no questions asked...)
Here is a link for choozle onboarding (
https://choozle.com/wp-content/uploads/Choozle_Overview.pdf ). Explains a lot that most cpa affiliates don't know ... Like what is oracle, dun & brad street and blue kai used for? What are the different ad placements for display retargeting ... choozle is one platform with a really low-cost entry ( $99 right now )for what the big dogs use to crush the little guys... Even if you just use the platform for retargeting to urls with display it's worth it... everyone assumes google and FB are it...They are it for the little guys who don't know how big media runs or where to start to learn how to data rape people and target them with ads that they just have only thought about and not even searched for yet ( I call it the fortune teller targeting method I am sure there are different names for it I just can't remember them) If anyone wants to try them out I can get you in touch with the right rep to onboard you. it is invite only or fill out lead form and wait for a rep to reach out, but you get 5-star service and they will help you get stuff profitable as best they can)
I am now getting a ton of ideas to implement in my new campaigns...time to edit everything for the 100th time lol... Thank you
@Luke for putting up this forum so I have a place to learn and vent stuff and get new idea's in the process ( I get my best idea's from teaching others stuff that I do know and answering questions. I don't mind sharing here as it is a small community and most are not in my verticals or any threat to anything I do...)
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