If you're already leveraging push notifications for your campaigns, chances are you are now looking for fresh sources of push traffic. The beauty of push notifications is that it rarely has any instance of bots or fake users. The downside is that if you focus on the exclusive audience of your traffic network, you are bound to hit a wall when it comes to showing your ads to fresh users. The solution to this is to find other push traffic providers. One traffic network to try is Pushground
Established in 2018, Pushground is one of the youngest players in the industry. But even in their youth, this push traffic network has a lot to offer, starting with having team members well-versed with push notifications.
Utilizing their own technology, Pushground can identify bot actions and restrict them. They have put this technology in place just as an additional safeguard for advertisers since push traffic rarely has instances of bots anyway.
Aside from connecting with other providers for more inventory of push notifications subscribers, Pushground has its own database of direct ones.
Some traffic providers approve campaigns on a schedule and sometimes not on weekends; Pushground is not like that. This network will approve your new campaigns round the clock as there is always someone available 24/7. You can expect your campaigns to be approved within minutes, no matter what your timezone may be.
As previously mentioned, having fresh eyes on your ads is important. This is why this traffic network continues to source new subscribers so they can provide a steady supply of fresh audience to advertisers.
Media buyers can target their audiences using categories, country, carrier, network type, device, and OS. You can even target the fresh users based on the number of days since the user agreed to receive push notifications. Users are divided into four groups:
- 0 to 7 days
- 8 to 21 days
- 21 days and above
You’ll be able to display your ads to the freshest of users, although it may be more expensive than targeting older subscribers.
Fast & Furious Technology
Pushground created and is currently utilizing a newly-developed platform. Their legacy-free technology means it is fast and scalable.
Intuitive Interface for Media Buyers
Creating a campaign is very easy since the interface is straight to the point; even newbies won’t have trouble creating a campaign for the first time. Unlike other push networks, Pushground does not require a banner image to go with the ad; just the icon image.
As for the reports dashboard, the network displays not just your impressions and clicks, but also the opportunities and how much of these you actually won and got your ad delivered. With the computed Win Rate, you will be able to determine whether you need to increase your bid to be more competitive.
Pushground Pricing and Payments
The network updates their list of country CPCs and impressions daily for advertisers to adjust their bids or plan their campaigns appropriately. The minimum cost per click is $0.003
Payment is done by completing the billing information form on their website and receiving an invoice. Hopefully, they will update their platform with other modes of payment in the future. Pushground's minimum deposit is $100.
Check out the Official Pushground discussion thread