Hello,
I'm new to push notifications.
I'm running forex campaigns and for my push campaigns I noticed that CTR % push desktop is much higher than for push mobile.
I tried 2 different providers and CTR % are about:
0.1-0.3% for push mobile
0.8-1.6% for push desktop
In the past I run some adwords display campaigns with targetted keywords and the situation was the opposite, CTR was higher for mobile devices (lets say 0.5% for desktop, 1.5% for mobile), but in this case there were keywords set.
Maybe the reason for this gap between push mobile and desktop CTR is that there are not keywords and categories set for push and the mobile devices are mainly used for entertaiment and social purposes, so specific offers like forex which are not of general interest can have a lower CTR.
Only a supposition.
You are welcome to share any other ideas, information or experiences related to push mobile and desktop campaigns
I'm new to push notifications.
I'm running forex campaigns and for my push campaigns I noticed that CTR % push desktop is much higher than for push mobile.
I tried 2 different providers and CTR % are about:
0.1-0.3% for push mobile
0.8-1.6% for push desktop
In the past I run some adwords display campaigns with targetted keywords and the situation was the opposite, CTR was higher for mobile devices (lets say 0.5% for desktop, 1.5% for mobile), but in this case there were keywords set.
Maybe the reason for this gap between push mobile and desktop CTR is that there are not keywords and categories set for push and the mobile devices are mainly used for entertaiment and social purposes, so specific offers like forex which are not of general interest can have a lower CTR.
Only a supposition.
You are welcome to share any other ideas, information or experiences related to push mobile and desktop campaigns
