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Push desktop CTR > Push Mobile CTR


New member
Hello I'm new to push notifications. I'm running forex campaigns and for my push campaigns I noticed that CTR % push desktop is much higher than for push mobile. I tried 2 different providers and CTR % are about: 0.1-0.3% for push mobile 0.8-1.6% for push desktop In the past I run some adwords display campaigns with targetted keywords and the situation was the opposite CTR was higher for mobile devices (lets say 0.5% for desktop 1.5% for mobile) but in this case there were keywords set. Maybe the reason for this gap between push mobile and desktop CTR is...
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