Case Study Nutra Conversion with RichPush push notifications

[RichAds]

Push traffic: RichPush.co
GEO: TWN
Vertical: nutra


I’ve used RichPush on the nutra vertical. I’m more than pleased with the results, so I decided to share this case with you.

I chose a hair care product offer. Standard creatives: before / after.

I set the bid to $0.02 and tweaked the targeting. Devices – mobile phones.

Campaign start

I checked the stats after 24 hours:

Total for the day:

• I got 34 140 clicks;
• of these, 118 are converted;
• I spent$682;
• conversion rateis $5.7.

I collected some sources for the blacklist, but decided not to hurry and sort it out in a couple of days.

Results after one week

I had enough of creatives, so during the week, I changed the creatives three times. I also did some work on the blacklist.

Total for the week:

• 224,641 clicks;
• 776 conversions;
• $4,492spent;
• same conversion rate – $5,7.

I put the campaign on hold. I singled out sources with good conversion, so that I could later run similar offers on them. I’m going to set up retargeting for the ones who clicked off the page after viewing the landing page.

All costs