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Guide Incremental Bidding Strategy on Zeropark


Staff member
I've gone over this a few times in threads, but I don't think I've made an actual guide. This will be a short guide, but I think you will find it useful.

My goal here is to show you my bidding strategy for Zeropark. I still recommended you do some of your own testing to find what works for you, but this is what I have had some success with.


Starting bid on Zeropark

The starting bid on Zeropark is honestly the hardest part for me. The Zeropark traffic calculator will give you a minimum suggested CPC and there are hard minimums built into Zeropark, but it seems the best starting bid for me is randomly picking a bid above the minimum and then incrementally increasing (or decreasing) my bid based on the percent of traffic I am winning. That is what i am going to explain below :)

Incrementally increasing

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