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Recently, a case study where an affiliate received over 6,000 invalid clicks from a push traffic network made waves on the internet. Although the campaign generated 20,000 clicks in total, a third of the budget vanished due to fraudulent activity. Recent statistics highlight the gravity of the issue, with ad fraud, including fraudulent clicks, reaching $100 billion in 2023.
To address the growing problem of fake clicks and bot traffic, we've put together a detailed guide for affiliates. This article gives practical advice on spotting fake clicks from bots, taking steps to reduce their impact, avoiding unnecessary expenses, and, most importantly, creating campaigns that bring in profits with a positive return on investment.
Strange geos: If an affiliate sets their ads to target one geo, but they start getting clicks from a totally different geo, it's a sign that bots may have infiltrated the campaign. For instance, let's say we aimed our ads at Brazil, but suddenly, a large chunk of clicks, like
To address the growing problem of fake clicks and bot traffic, we've put together a detailed guide for affiliates. This article gives practical advice on spotting fake clicks from bots, taking steps to reduce their impact, avoiding unnecessary expenses, and, most importantly, creating campaigns that bring in profits with a positive return on investment.
How to spot bot traffic
Fortunately, it is possible to identify bots in affiliate campaigns thanks to their distinct characteristics. By understanding these key indicators, you can avoid mistakenly filtering out genuine users.Strange geos: If an affiliate sets their ads to target one geo, but they start getting clicks from a totally different geo, it's a sign that bots may have infiltrated the campaign. For instance, let's say we aimed our ads at Brazil, but suddenly, a large chunk of clicks, like
