jonasnielsen
Lurker
- Joined
- Jun 6, 2023
- Messages
- 18
I was running two finance campaigns (very high CPA rates for qualified customers) with the same landing page on a mediabuying network and Google PPC.
The same testing budget yielded:
a) mediabuying network: two CPA-qualified conversions and lots of leads/registrations (ROI of 70%)
b) Google + Google Search Partners: 0 conversions and no leads/registrations
I was led to believe that search engines offer the best quality of traffic due to the high intent based on the right keywords.
Does anyone have an explanation
The same testing budget yielded:
a) mediabuying network: two CPA-qualified conversions and lots of leads/registrations (ROI of 70%)
b) Google + Google Search Partners: 0 conversions and no leads/registrations
I was led to believe that search engines offer the best quality of traffic due to the high intent based on the right keywords.
Does anyone have an explanation
