- Joined
- Sep 7, 2018
- Messages
- 163
GENERAL INFORMATION
- Argentina is the second-largest country in South America behind Brazil;
- The country downgraded from a high-income to upper-middle-income economy in 2016 due to the economic crisis. GDP per capita fell from $ 12,709 in 2016, to $ 9,055 in 2019
- Spanish is the national language
- Argentine peso is the currency
- Buenos Aires, Córdoba, Rosario, Mendoza, and San Miguel de Tucumán are the largest cities in the country
- Around 95% of Argentina’s population descended from several ethnic groups in Europe, mostly from Italy (more than 55%). The rest of the population consists of Spanish, French, and German ethnicity.
CONSUMER BEHAVIOR
Since the population of Argentina consists mainly of European immigrants, their consumer habits are similar to those of Europe than to other Latin neighbors. Due to several fairly strong crises, Argentines are primarily focused on value for money. They tend to be rational and conservative while making a purchase, as well as prioritizing prices and cheaper brands.
DEVICE USAGE (Percentage of the adult population)
89% of the adult population use mobile phones of any type, with the distribution of laptop and tablet usage consisting of 48% and 15%.
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