Copywriting Formulas

[Luke]

FIRST: take this poll

So, I recently started studying copywriting quite a bit. I am trying to improve my copy skills so I thought I would share the resources I am finding. Learning how to write good copy can help with improving your conversion rate on your:

• Ads
• Landing Pages
• Emails
• Blogs

My favorite resource so far is this giant list of copywriting formulas from copyhackers:

https://copyhackers.com/2015/10/copywriting-formula/

Headlines

• The Ultimate Guide to {Good, Bad or Desirable Thing}
• What Everybody Ought to Know About {Good, Bad or Desirable Thing}
• X Lessons I Learned from {Person or Unusual Experience}
• To the {role} who will settle for nothing less than {world-class outcome}
• Break all the rules and {world-class outcome}
• How Your {Service Provider} Is Rippng You Off.
• And What to Do About It Right Now.
• I Found a {Adjective} Way to {Get Incredible Outcome}
• See why we have an {adverb} {adjective} {social problem} in just {short time}.
• {Influencer or celebrity} {emotional reaction} {to thing that basically the whole world already understood}
• Is this the world’s first {Good, Bad or Desirable Thing}?
• How to Survive Your First {Good, Bad or Desirable Thing}
• How I found out that {unexpected thing} is the best