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Copywriting Formulas



Staff Member
Community Leader
Apr 17, 2018
FIRST: take this poll

So, I recently started studying copywriting quite a bit. I am trying to improve my copy skills so I thought I would share the resources I am finding. Learning how to write good copy can help with improving your conversion rate on your:
  • Ads
  • Landing Pages
  • Emails
  • Blogs
My favorite resource so far is this giant list of copywriting formulas from copyhackers:

  • The Ultimate Guide to {Good, Bad or Desirable Thing}
  • What Everybody Ought to Know About {Good, Bad or Desirable Thing}
  • X Lessons I Learned from {Person or Unusual Experience}
  • To the {role} who will settle for nothing less than {world-class outcome}
  • Break all the rules and {world-class outcome}
  • How Your {Service Provider} Is Rippng You Off.
  • And What to Do About It Right Now.
  • I Found a {Adjective} Way to {Get Incredible Outcome}
  • See why we have an {adverb} {adjective} {social problem} in just {short time}.
  • {Influencer or celebrity} {emotional reaction} {to thing that basically the whole world already understood}
  • Is this the world’s first {Good, Bad or Desirable Thing}?
  • How to Survive Your First {Good, Bad or Desirable Thing}
  • How I found out that {unexpected thing} is the best
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