Consultation on whitelisting issues🤩

[Christopher0608]

1.Background:
◆offer: sweeps
◆payout: 0.32
◆source: propellads
◆Traffic type: pop
◆bid: 0.32*70%=0.224 in test phase (blacklist)

2.Operation process:
a. Use CPA mode to test the offer, get the conversion offer, CPA mode test bid using 0.224
b. Use Propellerads pop to find the whitelist of offers. I rebuilt a campaign and continued to run the whitelist in CPA mode.

c.Split the whitelist into 5 groups:
①whitelist | con＞1 | ROI＞0 | bid=0.224 (0.32*70%)=0.224
②whitelist | con > 1 | ROI < 0 | bid=0.214 (0.32*70%-0.1=0.214)
③whitelist | con=1 | ROI＞0 | bid=0.224 (0.32*70%)=0.224
④whitelist | con=1 | -50＜ROI＜0 | bid=0.214 0.32*70%-0.1=0.214
⑤whitelist | con=1 | -50＜ROI＜-70 | bid=0.15

d. The test results show:
The whitelist is all loss-making. Theoretically, the order of ROI in the test result should be ①＞②//③＞④＞⑤, but the actual result is just the opposite: ①＜②//3＜④＜⑤.
Analyse the reason: the change of bid leads to the above phenomenon.

The results of the following 5 sets of data:



Question:
1. If we continue to use CPA to create a whitelist by grouping, how to reasonably determine the bid? what is a more reasonable