Case Study Case Study: Is It Possible To Get Conversions In The Gambling Vertical Using Push Traffic In 2023?

[MyBid]

In recent years, push notifications have been used not only to promote whitehat offers but also for greyhat ones. There are many case studies and guides available that explain how to use push notifications for grayhat verticals especially online gambling.

Steve, an affiliate marketer who sends traffic for sweepstakes and dating offers, recently tried out an interesting experiment. He teamed up with MyBid, a fully-managed advertising network, to explore whether it's still possible to send traffic to gambling offers using push notifications in 2023.

Note: All the information shared here is with Steve's full consent.

Brief introduction​

Steve's experiment lasted 19 days, from June 1 to June 19, 2023. He spent a total of $122 on the advertising campaign. He directed this budget from MyBid to the LeoVegas offer in Brazil, which paid a $20 payment for every first deposit made.

What promotional materials were used in the campaign​

To make the experiment a success, Steve focused on creating the right promotional materials.

Landing Pages​

The LeoVegas offer had two landing page options: one with a bonus wheel and another with a simple call to action offering up to 5,000 reals and 50 free spins. Steve