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[Case Study] $30 000 Profit on Dating Offers with PropellerAds Push Notifications
Affiliate Networks: iMonetizit + Clickdealer + Cpamatica + Lospollos
Offer: Dating smartlink and other offers (Imonetizit) + Clickdealer offers + Cpamatica offers + Lospollos smartlink
Tracking: Binom
Spent: ~ $39 000
Earned: ~ $69 000
Profit: ~ 30 000$
GEOs: FR, IT, ES, RO, PT, PL, CZ, SE, BE, NL, TR, HU, ZA, DE, MX, TH, NO, GB, SK, NZ, DK, KR
ROI: ~ 77%
Traffic Source: PropellerAds (Push Notification)
Period: 01.02.2018 - 01.05.2018; 01.09.2018 - 13.12.2018
Spy Tool: US! (SpyPush)
Before we begin
Hey guys, Spypush.com team is here!
Today we have prepared a detailed case study on how to ace promoting dating offers on push traffic.
We have never shared in public cases that consistently bring money. But today, as part of the promotion of our spytools service, we are sharing this case study, which still brings xxx $ every day. I hope you enjoy and find valuable advice.
As a traffic source, we have chosen PropellerAds because they have they own HUGE subscriber base around the globe and very adequate traffic prices. Regarding the affiliate network, we stopped on iMonetizit – it had the highest eCPM during tests. A bit later we have also added Clickdealer, Cpamatica, and Lospollos.
The scheme was working for 3-4 months and could work even longer, but at some point, PropellerAds had tightened their policy - our creatives were declined, and campaigns were stopped.
We had no choice but to stop all our activities because using different creatives (more policy-friendly ones) wasn’t as profitable. But, good news, after 4 months PropellerAds decided to return the old policies, and we have relaunched all our campaigns.Let’s see what we were doing step by step.
Traffic Source
As you may already know, Push traffic has its peculiarities:
- It’s pretty much bot-free
- High quality (particularly of “fresh” users)
- Low prices (of course, depends on competition on specific GEOs)
- Subscriber base burns out over time
- Very few quality traffic sources, therefore, blown-up prices on certain GEOs
For affiliates, user base burnout means CTR drop, higher cost per click and lower conversions.To fight user base burnout, there should be a stable stream of new subscribers. And that’s precisely why it’s important to work with big traffic providers that are able to maintain this balance (meaning, having a permanent inflow of new users).
PropellerAds is one of those big traffic providers, who manage to keep the user base “fresh.” That leads to better traffic quality and larger traffic volumes.
From the standpoint of a media buyer, subscriber base burnout can also be managed by using various approaches in ad creatives, and testing offers from different advertisers and affiliate networks. By doing so, you slow down the burnout process, prevent CTR and conversion drop.All in all, we have chosen PropellerAds due to the huge subscriber base, comfortable prices, and friendly interface.
Affiliate network
Based on our previous tests, we knew that dating works perfectly with Push Notifications.To save time and avoid testing multiple offers manually, we thought it would be a great idea to drive traffic straight to Smart Links.
As for tests, the highest eCPM among all affiliate networks was on iMonetizit.
Yet, for certain GEOs, we decided to take the offers from another affiliate network – ClickDealer. Later on, we added Cpamatica, Lospollos and other offers from IMonetizit direct advertisers.
Pre-landers
Pre-landers we found on publicly available sources: we’ve merely checked display banners on a few websites.
Initially, traffic was going to Smart links, so we asked our account manager from iMonetizit to disable the built-in pre-landers so that the user won’t have to see the same pre-landers 2 times in a row.
There was no adult content on pre-landers because it wasn't even needed – mainstream dating pre-landers were showing high ROI.
During tests, we have determined the best converting pre-lander and translated it into majority of the European languages, and afterwards to some Asian languages as well.
This very pre-lander was used in the majority of campaigns. From time to time we were split testing new ones, but the results didn’t differ much.
Here's the best pre-lander according to our tests
For translations, we used the following websites: OneHourTranslation.com and Fiverr.com. If you are looking to save some bucks, Fiverr is the best choice with the min price of $5 per 300-400 words. But keep in mind that very often it takes 1-3 days to get the translations.
OneHourTranslation.com is significantly more expensive, but on the upside – faster. It’s guaranteed that you will get your translation in less than 24 hours.
So it's entirely up to you.
Creatives
For each Push Notification you'll need:
1) An icon (192x192)
2) Title (up to 30 characters)
3) Description (up to 40 characters)
4) Banner image (360x240) - optional
As we were working with mobile traffic only, we skipped the "banner image" part. The vast majority of mobile devices require a user to expand the Push Notification in order to see the Banner image - we didn't notice a significant difference between the regular Push and the one with a banner image.
And yes, it's one of the dating vertical's specifics - Push Notification should look like a real chat message.
In total, we have tested around 30-40 creative sets. After that, we selected the best combinations of image + text. Once that was done, we were just changing the icons.
Let's see the whole process of finding the right concept for creatives.
For the icon, you should be using an image of a pretty girl, with a face close-up. Don't try using professional models' pics - the opposite, your goal is to find real selfies. Here's an example of Google search keyword: “selfie cute girl with lips.”
And that's what we get:
It's preferable that the girls were the same nationality as the country you are targeting.
In the Title, you should use a girl's name. Again, google the most common female names in GEOs you target.
In description: a simple message like "Hey! Let's meet?" and so on. Don't forget to use emoji. Obviously, the message should be in the local language.
You aim to convince the user that the girl contacting him is real - that's the way to get maximum CTR.
Message examples:
How to simplify the process?
If you are not into spending lots of time and money on finding the right creatives' set, translations, searching for converting landing pages, but you'd instead test various schemes (traffic source + affiliate network), well, Spypush.com is at your service.
Currently, we are the only professional spy tool suitable for push traffic.
Here you can find ready, translated texts, creatives, analyze your competitors, and make your own ad campaigns even better.
We have made the search for creatives (for any vertical) super convenient. For instance, in order to find various dating creatives targeting France, you can simply use google-translated keywords.
Here's an example:
Search for words "girl beautiful hi" in French (fille magnifique salut), and you 'll get the following results:
Nevertheless, you should remember that copy-pasting someone's creatives is rarely enough to get positive results.
Spy service is not a magic money button, but rather an analytics tool that with a proper approach can help you achieve the results you aim for.
Running campaigns
First, we were launching ad campaigns targeting EU countries (Tier 1, Tier 2) as affiliate networks were offering high payouts on dating. These campaigns brought decent profit, but afterwards, we decided to scale up and found some really good GEOs for dating.
We came to the conclusion that even GEOs with lower payouts, less competition, and lower bids can drive good profit.
PropellerAds still has some GEOs without any significant competition on Dating offers. For example, TR and TH. All you have to do is finding a converting offer and get money
Here is a full list of countries, where dating offers were working great:
FR, IT, ES, RO, PT, PL, CZ, SE, BE, NL, TR, HU, ZA, DE, MX, TH, NO, GB, SK, NZ, DK, KR
France is totally a leader in terms of profit. Belgium is also worth mentioning: we launched some campaigns in French; the conversions and the ROI were high.
First campaigns we launched were on a CPM basis (mainly because it was the only bidding model available once this ad format was released), but soon after PropellerAds introduced CPC model and we switched.
Yet, we do recommend launching both CPC and CPM campaigns. High converting creative with impressive CTR, run on CPM can provide you with cheap clicks and high volumes.
What's interesting, PropellerAds also has User activity targeting.
Available options:
This is an extremely useful instrument that can help you get money even with the most burnt-out offers.
User activity targeting allows buying traffic, depending on how recently the user has subscribed.
“High” user activity means that the user just or recently has subscribed, he hasn’t seen too many push notifications and hasn’t got fed up with ads. This traffic type can boast high CTR and conversion rate.
“Low” user activity is exactly the opposite.
How did we work with this targeting option?
In the beginning, we were launching campaigns with CPC bidding, targeting “All” users. But when the scheme stops working and changing creatives doesn’t help - we change the targeting to “Medium” (CPC) and “High” (CPM) - this way it’s cheaper to get high-quality clicks.
As you can see, we are not paying for “Low” traffic, and focus only on recently subscribed users.
Here is an example of the campaign with “High” activity targeting:
Here is an example of the campaign with “Medium” activity targeting:
Here is an example of the campaign with “All” activity targeting:
Results
Total spend: ~ 39 000$
Income: ~ 69 000$
Profit: ~ 30 000$
ROI: ~ 77%
Check out some screenshots of top campaigns from PropellerAds’s statistics:
Total spend in PropellerAds:
Please ignore the number of conversions in PropellerAds’s stats - we started using S2S tracking a bit too late, so the numbers might not add up.
Stats from iMonetizit, Clickdealer, Lospollos, Cpamatica:
Smartlink stats - Acc. #1 Imonetizit: https://ibb.co/Yh6JN1T
Offers stats - Acc. #1 Imonetizit: https://ibb.co/M9m6wrh
Smartlink stats - Acc. #2 Imonetizit: https://ibb.co/gDpZrGq
Offers stats - Acc. #2 Imonetizit: https://ibb.co/NYgfzgZ
Clickdealer stats: https://ibb.co/LZXwn8x
Lospollos stats: https://ibb.co/ys9cQNF
Cpamatica stats: https://ibb.co/PwLzx5Q
Conclusion
Push notifications are a comparatively new traffic source, but launching campaigns would be even easier if you have some experience with native ads or Facebook advertising.The most suitable vertical for Push traffic are Dating, Sweepstakes, Nutra, Gambling.
Work only with traffic providers, which have their own subscriber base. PropellerAds now has one of the biggest user bases and the most adequate pricing.
Don’t be lazy - test various GEOs, offers, new approaches, verticals, bidding models and targeting options. Altogether, it can really help get maximum results.
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