Case Study 27% Higher ProPush Profits in Only 1 Month [Case Study]

[ProPush]

Basic campaign info​

• Traffic Source: PropellerAds, Rollerads, Advertizer, Mondiad
• Tracking Tool: Bemob
• Affiliate Network: GoldenGoose + Mobidea + Traffic Company + Monetizer
• Extra monetization: ProPush with Back Button feature
• Type of Offers: Mobile content (mVas, 1-click flow, 2-click flow)
• Offer Payout: $0,1 - $3
• GEOs: Tier-2 and Tier-3

As you can see, our client was focused on very specific types of offers, all tied to the usage of mobile devices.

(the full case study text here)

How it all started​

The client’s idea was to add a ProPush script to his landing page to see how much extra profit he would get from running campaigns. Plus, he decided to rely on the Back Button script as well.

But the very first thing the client focused on were spy tools. He wanted to see what are the most used landing pages in Tier-3 countries, just to get an idea.
What he noticed is that many people are exploiting landing pages that revolve around the concept of winning gifts. A lot of phones, money, sweepstake motives.

So he created three pages - two with spinning wheels and one with a gift box motif, and placed