Hello,
I've been on the Afflift for a while, and I've learned a lot. I want to thank all the brilliant people here. Especially @Desha and @JuanDLink . Now, I'm ready to begin and According to their method.
Offer payout : $2.4
Landingpage CPC: 0.85
Vertical: US Sweepstake
Ad spent: $54.57
Revenue: $7.2
Initial 24Hrs Result is Below:
Q1:
I have some simple questions. What marketing objectives do you choose when running a sweepstake offer?
A: Traffic
B: Lead
C: Purchase
Q2:
If we are running Lead or Purchase objectives, why should we choose Landing Page Click for optimization(likely when user click the CTA than trigger Contact or ViewContact event)? Why not directly choose Conversion for optimization?(when Get a conversion postback to FB ads) After all, Facebook ads cAPI can Postback Conversion data transmission as well.
Q3:
It looks like my CPM is high now. Will it decrease to normal levels in the next few days?
Q4:
Do you setting Any targeting For Sweepstakes Offer? like Gender or Age?
Q5:
Do we have a CPM benchmark for Sweepstake vertical in the US?
Will update FB performance Tomorrow!
Thanks Again
I've been on the Afflift for a while, and I've learned a lot. I want to thank all the brilliant people here. Especially @Desha and @JuanDLink . Now, I'm ready to begin and According to their method.
Offer payout : $2.4
Landingpage CPC: 0.85
Vertical: US Sweepstake
Ad spent: $54.57
Revenue: $7.2
Initial 24Hrs Result is Below:
Q1:
I have some simple questions. What marketing objectives do you choose when running a sweepstake offer?
A: Traffic
B: Lead
C: Purchase
Q2:
If we are running Lead or Purchase objectives, why should we choose Landing Page Click for optimization(likely when user click the CTA than trigger Contact or ViewContact event)? Why not directly choose Conversion for optimization?(when Get a conversion postback to FB ads) After all, Facebook ads cAPI can Postback Conversion data transmission as well.
Q3:
It looks like my CPM is high now. Will it decrease to normal levels in the next few days?
Q4:
Do you setting Any targeting For Sweepstakes Offer? like Gender or Age?
Q5:
Do we have a CPM benchmark for Sweepstake vertical in the US?
Will update FB performance Tomorrow!
Thanks Again
Last edited:
