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Ultimate Affiliate Marketing Guide for Black Friday/ Cyber Monday 2023



Super Contributor
Feb 12, 2020

BFCM season is officially underway!

Are you into insights and data to stay on top of this year’s promotions?

We've got you covered!

Indoleads team has prepared some of very useful facts from the last year’s, so you could be all equipped with the most up-to-date information.

A little spoiler here: we’re launching a landing page exclusively for BFCM offers - up to 150% in payouts, big promos and world-known brands. Stay tuned for an update here.

Key Takeaways From BFCM 2022


  • A record of $9.12 billion was spent online in the US on Black Friday in 2022. (Adobe Analytics)
  • Cyber Monday remains the biggest shopping day for eСommerce with $11.3 billion spent in the US in 2022. In 2021 this number was $10.7 billion. In contrast, a regular day in the US sees about $2 to $3 billion in online sales. (Adobe Analytics, CNBC)
  • The BFCM shopping event in 2022 peaked on Black Friday at 12:01 p.m. EST, with sales of more than $3.5 million per minute. Also, even the week before BFCM saw a lift, and then there was an uptick in shopping on the Black Friday weekend, including Thanksgiving Eve, Thanksgiving Day itself, the Saturday
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